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Facebook’s Three-fold Purpose for your School and 10 Ideas to Try
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Whether you like it or not, Facebook is a great place to connect your current and prospective parents to your school. Facebook has a three-fold purpose in your school’s marketing strategy. First, Facebook can be a great place to tell the story of your school. Marketing and Admissions Directors that only focus on highlighting events […]
Enrollment Turnaround at Northside Christian Academy
It’s hard to believe that the enrollment at a school could decline so rapidly. Yet it did for Northside Christian Academy in Charlotte, NC. From a high of around 800 students, to a low of 385 students just a couple of years ago, NCA lost over half of its enrollment in a decade. While there […]
Word of Mouth Marketing Resources for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
As we know, word of mouth is the number one way that prospective parents find out about a school. However, most school leaders don’t have an effective word of mouth marketing plan. Ironic, isn’t it? Andy Sernovitz, in his book entitled Word of Mouth Marketing, defines this as “Giving people a reason to talk about […]
13% Enrollment Growth at The Canterbury School of FL
Last year Mac Hall, head of school at The Canterbury School of Florida, contacted Dr. Rick Newberry, President of Enrollment Catalyst, to discuss his private school’s enrollment and marketing challenges. As a private, Episcopal school, Canterbury provides an outstanding college prep education for students in St. Petersburg, FL. However, for the past several years, the […]
Helping Schools Grow — Blogging, Speaking, Assessing, Planning and Coaching
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
It’s hard to believe that another year has come and gone. New Year’s is always a good time to reflect and to plan ahead. My passion is to help schools grow in their enrollment and to increase their influence in their respective communities. Through Enrollment Catalyst, I am thankful that I have this opportunity to […]
The LCS Talkers Program – An Innovative Word of Mouth Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,School Growth,Word of Mouth Marketing
Every school has talkers—parents, alumni, grandparents and friends that talk about their school. Sometimes these conversations are positive while at other times it can be negative. They will talk about what they have experienced or have heard from someone else about their school. While you can never control these conversations, you do have an opportunity to be proactive […]
Pittsburgh Steelers, Spirit Wear and Private Schools
Last Christmas I gave each of my boys the choice to go on a weekend trip sometime this year wherever they wanted to go. It was their choice. My youngest son’s first choice was Pittsburgh. Of all the places that he could have picked, he chose Pittsburgh. Why? Well, he is an avid Pittsburgh Steelers […]
Telling Your School’s Story IS your Main Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I believe that the best way to market your school is through stories. Think about it. All of life is a series of continuous stories that build upon one another. We live in a story. We relate to stories. We love to listen to stories. And, we can see ourselves in a story. Everyone loves a […]
Your School’s Marketing and Enrollment Stories of Success
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
I am on vacation this week. My wife and I have been enjoying the week on the beach on Captiva Island, FL. Captiva is one of my favorite places to visit in Florida and I highly recommend it as a vacation destination. Just the other night we bought dessert at The Bubble Room and enjoyed eating our […]
Getting Found Online — The Case for SEO for your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Investing in a high quality website is one of the most important marketing initiatives and budget priorities you should make at your school. Your website is more important that any printed piece, advertisement or any other marketing strategy. What’s interesting about this investment in a website is how schools and the marketing companies that design […]
