Blog
Social
Blog
An Inspiring and Creative Viral Video to Market a School
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Video is a powerful marketing tool for private schools. Video allows you to showcase your school in a creative way. While many school videos are typical, expected and look alike, some school leaders have tapped into their creative juices to produce something out of the norm and unexpected. This past week Gina Busk, Director of Admissions […]
A Trip to New York City and Implications for Marketing a Private School
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
This past weekend my wife, Janine, and I visited New York City. This trip was a Christmas gift for my wife. I gave her the choice to go anywhere in the U.S. for a long weekend and she chose New York City (she would have to choose one of the most expensive cities in the […]
Three Ways to Use Facebook to Inspire Word of Mouth at Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
Facebook is a great social media site that should be part of your WOMbound marketing strategy. In some recent parent surveys I have conducted at schools, Facebook is the number one social media site that parents access. Recent survey results have shown that between 70% to 80% of parents utilize Facebook. Because of this, your […]
WOMbound: A New Term for Word of Mouth Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
I have been a huge proponent of word of mouth marketing. Why? Because word of mouth works and is the most effective way to reach customers. Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent and faith-based schools. Word of mouth is always […]
Parents as Advocates, Ambassadors and Word of Mouth Marketers
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
If you have been a regular reader of my blogs or if you have heard me speak at a conference, you will recognize that word of mouth marketing is one of the main strategies that I discuss. In fact, it is the subject of a webinar I will be facilitating next week (see details at the […]
A Case for Developing Your School’s Online Content Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]
12 Ways to Stop Attrition in its Tracks
This article 12 strategies to stop student attrition at your school was recently published in SSATB’s Memberanda Magazine. Because of the importance of this topic, I wanted to repost the article here in my blog. To read the entire magazine, you can view it on the SSATB website. The most important indicator of your school’s overall health is […]
How One School Encouraged Current Students to Market to Their Friends
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]
A Can’t Miss Summer Conference on Inbound Marketing for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I first met Brendan Schneider virtually through his blog, www.schneiderb.com. I quickly discovered that we are both passionate about helping schools grow by using inbound marketing strategies that work in today’s world. And, we also have a common affinity for cheering on the Pittsburgh Steelers! What I appreciate about Brendan is that he writes about his […]
Three Creative and Compelling School Marketing Videos
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Videos are a very important component of your school’s marketing and enrollment strategy. A video can provide an emotionally compelling overview of your school that will help draw the prospective parent to your campus. It can tell the story of your school in a way that can’t be shown in pictures or written in words. […]
