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How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]

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Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]

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Ten Things I Really Like About the Emma Willard School’s Website

Ten Things I Really Like About the Emma Willard School’s Website

I enjoy reviewing private school websites. Recently, in preparation for a workshop I presented at the AISAP Summer Institute, I reviewed over 400 school websites. My quest was simple. I was searching for school websites that stood out from the others. I also wanted to find ways that school’s were using their website to tell […]

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An Interview with Scott Barron on School Growth

An Interview with Scott Barron on School Growth

I have known Scott Barron for several years. Scott is an entrepreneurial and visionary leader. He has provided leadership to several large Christian Schools including most recently at Mount Pisgah Christian School in John’s Creek, GA, and Southwest Christian School in Fort Worth, TX. I recently saw Scott at the RenWeb Power Conference in Dallas […]

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Using an Infographic to Market your School

Using an Infographic to Market your School

I still remember the focus group where a parent said that the best way to market a school is to share “real stats and real stories.” While I have written a lot about telling stories, I want to focus this post on sharing your stats as a key part of your school’s marketing strategy. Your […]

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Using Webinars in School Marketing

Using Webinars in School Marketing

Several weeks ago Brendan Schneider wrote a blog post about “Using Webinars in School Marketing.” Brendan is the Director of Admissions and Financial Aid at Sewickley Academy. Whether you agree with Brendan or not about dropping your traditional open house format in favor of webinars (you need to read his post to understand why he […]

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12 Strategies to Turn Around a Declining Enrollment

12 Strategies to Turn Around a Declining Enrollment

My entire 25 year professional career has been involved in admissions and marketing in education. For 12 years, I worked at a private university in Michigan and provided leadership to turnaround their declining enrollment. During my tenure, we nearly doubled the enrollment. For the past 13 years, I have worked with independent schools to grow […]

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A Countdown to the First Day of School — Six Marketing Strategies

A Countdown to the First Day of School — Six Marketing Strategies

It’s hard to believe that the first day of school is only a few weeks away. In fact, my boys start back on August 12. We just began our final summer vacation this week. We are visiting the Sleeping Bear Sand Dunes National Park near Traverse City, MI (Check out my personal Facebook page for […]

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A Conversation with Lane Rice About Word of Mouth Marketing

A Conversation with Lane Rice About Word of Mouth Marketing

During the past year, Lane Rice has served as the Director of Admissions at Covenant Classical School in Fort Worth, TX. She has worked alongside of Eric Cook, Head of School, to grow the school’s enrollment through a focused “grassroots” effort with their parents. I have had the opportunity to coach her through my Enrollment […]

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A Conversation with Matt Pulley About Word of Mouth Marketing

A Conversation with Matt Pulley About Word of Mouth Marketing

Word of Mouth Marketing, or as I call it—WOMbound Marketing—is the key ingredient for your school’s marketing strategy. A couple of months ago, two independent school admissions leaders chose to attend WOMM-U (Word of Mouth Marketing University) sponsored by WOMMA (Word of Mouth Marketing Association) in Chicago. Both of these leaders understand the power of […]

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