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What Drives Word of Mouth at Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Some of the things I love about Southwest Airlines include their affordability, consistent experience, quality, no-change fees and outstanding service. I really like the numbered line-up process instead of how other airlines invite zones to crowd the front (I especially like it now that I am on their A-list and always get one of the […]
An Innovative Tuition and Financial Aid Strategy for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Ever since the economic recession, cost and affordability issues have been heightened in private, independent and faith-based schools. Last year I worked with over 30 schools, and in every case, whether the tuition was $4,000, $30,000 or somewhere in between, parents expressed concern about the rising cost of tuition and their ability to afford this […]
Expert Q&A: The Importance of SEO in School Marketing (Part I)
Often underestimated or ignored completely, I’ve found SEO to be a rather infamous topic of conversation when it comes to discussing marketing initiatives with my school clients. Yet, I find I cannot blame many schools for feeling the way that they do. After all, creating and implementing a comprehensive SEO strategy can be confusing and […]
Blogging, Speaking and Helping Schools Grow
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth,Word of Mouth Marketing
It’s hard to believe that we have already begun a new year. I really enjoyed 2013. I had some great family times (check out my Facebook page if you want to see what I did and make sure you add me as a friend!) with special trips with my wife, Janine, and my two boys, […]
Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth
I had the opportunity to work with the team at Grace-St. Luke’s Episcopal School (GSL) in Memphis, TN, for a couple of years in my Enrollment Catalyst Program. Shelly McGuire joined GSL in the summer of 2012 as the Director of Enrollment. What I enjoyed most about working with Shelly is her drive and passion […]
A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
It’s hard to believe that Thanksgiving is behind us. And now, with just three weeks remaining, the rush is on for Christmas. In the Christmas spirit, I thought it would be timely to share a blog post about a Christmas lip dub entitled, Merry Christmas Memphis, that made a significant impact last year for Harding […]
Re-Enrollment and Internal Marketing – An Interview with Alison Lescarbeau at Admiral Farragut Academy
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention,School Growth
Several years ago I had the opportunity to connect with Alison Lescarbeau at a conference sponsored by Cherry+Company (my previous employer). Alison is the Advancement Director at Admiral Farragut Academy in St. Petersburg, FL. One of her “aha” moments came when she realized that her re-enrollment process should be used to internally market the school […]
12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}
The Big Dilemma When it comes to creating a coherent school marketing strategy, many schools struggle with where to begin. They want to boost enrollment, retain current families and encourage them to recommit to their school the following year. In other words, they want it all! But how do they get it? The Simple Solution […]
College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]
Seven Ways to Showcase Your Students and Their Stories on Your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Inbound Marketing,Website
Isn’t it ironic that most school websites don’t tell stories of their students? In fact, most school websites don’t tell stories at all. Most school websites look the same. Your students are the reason why your school exists. It is also one of the reasons why a prospective parent or student might select your school. […]
