Blog
Social
Blog
Upcoming AISAP Webinar: “Telling Your School’s Story Online”
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website,Word of Mouth Marketing
Independent, private and faith-based schools don’t tell their story very well. I see it all the time. Websites look the same. Facebook pages focus on events and announcements. Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels. After […]
The Passion Conversation and Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
As you think about your word of mouth marketing strategy, it is your goal to get your parents talking. Often, when we think about what we want them to talk about, we begin with the list of areas that stand out at our school and then try to get parents to regurgitate it to their […]
#HappyinMemphis Viral Video by Harding Academy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies
I am sure that you’ve heard the song, “Happy,” by Pharrell Williams by now. It’s one of those feel-good, make you want to dance and smile songs! Just the other day, Allen Gillespie, from Harding Academy in Memphis emailed me. You might remember him from the Q&A interview post I did with him about his […]
Two School Marketing Webinars
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Word of Mouth Marketing
Interested in turning around a declining enrollment? Interested in using your admissions data to inform your word of mouth marketing strategy? In the past few months I presented webinars on these two very important topics. I wanted to make sure you didn’t miss these webinars and am sharing them with you in this blog post.
Expert Q&A: The Importance of SEO in School Marketing (Part II)
As we discussed in a previous blog post, search engine optimization (SEO) is one of the most effective online marketing strategies for schools. After all, SEO doesn’t just generate “free” traffic to your school’s website, it also helps you create the best possible user experience and relevant content for your site’s visitors. At this point, […]
What Drives Word of Mouth at Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Some of the things I love about Southwest Airlines include their affordability, consistent experience, quality, no-change fees and outstanding service. I really like the numbered line-up process instead of how other airlines invite zones to crowd the front (I especially like it now that I am on their A-list and always get one of the […]
An Innovative Tuition and Financial Aid Strategy for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Ever since the economic recession, cost and affordability issues have been heightened in private, independent and faith-based schools. Last year I worked with over 30 schools, and in every case, whether the tuition was $4,000, $30,000 or somewhere in between, parents expressed concern about the rising cost of tuition and their ability to afford this […]
Expert Q&A: The Importance of SEO in School Marketing (Part I)
Often underestimated or ignored completely, I’ve found SEO to be a rather infamous topic of conversation when it comes to discussing marketing initiatives with my school clients. Yet, I find I cannot blame many schools for feeling the way that they do. After all, creating and implementing a comprehensive SEO strategy can be confusing and […]
Blogging, Speaking and Helping Schools Grow
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth,Word of Mouth Marketing
It’s hard to believe that we have already begun a new year. I really enjoyed 2013. I had some great family times (check out my Facebook page if you want to see what I did and make sure you add me as a friend!) with special trips with my wife, Janine, and my two boys, […]
Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,School Growth
I had the opportunity to work with the team at Grace-St. Luke’s Episcopal School (GSL) in Memphis, TN, for a couple of years in my Enrollment Catalyst Program. Shelly McGuire joined GSL in the summer of 2012 as the Director of Enrollment. What I enjoyed most about working with Shelly is her drive and passion […]
