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Word of Mouth Marketing

Word of Mouth Marketing Resources for Private Schools

Word of Mouth Marketing Resources for Private Schools

As we know, word of mouth is the number one way that prospective parents find out about a school. However, most school leaders don’t have an effective word of mouth marketing plan. Ironic, isn’t it? Andy Sernovitz, in his book entitled Word of Mouth Marketing, defines this as “Giving people a reason to talk about […]

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The LCS Talkers Program – An Innovative Word of Mouth Marketing Strategy

The LCS Talkers Program – An Innovative Word of Mouth Marketing Strategy

Every school has talkers—parents, alumni, grandparents and friends that talk about their school. Sometimes these conversations are positive while at other times it can be negative. They will talk about what they have experienced or have heard from someone else about their school. While you can never control these conversations, you do have an opportunity to be proactive […]

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Private School Marketing Lessons on Love

Private School Marketing Lessons on Love

I enjoyed hearing Andy Sernovitz share three lessons on love at the Word of Mouth Crash Course earlier this year (www.wordofmouth.org). He said, “Essentially, word of mouth marketing works when there is love — a love between someone and a product or service.”  First, he said that new love is powerful; it makes you talk. […]

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Mouth-to-Mouth – Your School’s Best Marketing Strategy

Mouth-to-Mouth – Your School’s Best Marketing Strategy

Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]

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Marketing Your School by Giving “Stuff” Away

Marketing Your School by Giving “Stuff” Away

One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]

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9 Strategies Presented at the Word of Mouth Crash Course

9 Strategies Presented at the Word of Mouth Crash Course

Last week I attended the Word of Mouth Crash Course in Austin, TX. This one-day conference provided an intense program of rapid-fire sessions by some of the leaders in the word of mouth marketing movement. This conference provided marketing strategies applicable at a private school. One of the highlights for me was meeting Andy Sernovitz, […]

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An Admissions Strategy to Reach Out to Feeder Schools

An Admissions Strategy to Reach Out to Feeder Schools

One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools.  The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]

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Marketing and Enrollment Resources for Private Schools

Marketing and Enrollment Resources for Private Schools

I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.”  As part of […]

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Three Word of Mouth Marketing Strategies for Private Schools

Three Word of Mouth Marketing Strategies for Private Schools

I recently registered to attend the Word of Mouth Crash Course in Austin, TX, on May 10. This looks to be an idea-packed event that will be well worth my time (by the way, I  have four 25% discount coupons if you are interested in joining me…just let me know!). I have been intrigued with […]

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Conferences for Marketing and Admissions Leaders

Conferences for Marketing and Admissions Leaders

I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers.  I want to share with you […]

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