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Top 5 ADVIS Websites that Tell Their School’s Story

Top 5 ADVIS Websites that Tell Their School’s Story

In my previous blog post, I shared the top five NYSIAS websites that focused on sharing their school’s story online. For this post, I will highlight the top five school websites from ADVIS (Association of Delaware Valley Independent Schools) that I presented at their Admissions Retreat in April. 5. The Hill School – The Hill […]

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Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Last week I had the opportunity to present a keynote presentation at the NYSAIS Admissions Conference at the Mohonk Mountain House (see my Instagram account for pictures of this incredible place!). My presentation, entitled “Putting the WOW into your School’s WOM,” was recorded and is available on the NYSAIS website lifestream link (it was recorded […]

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Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Independent, private and faith-based schools don’t tell their story very well. I see it all the time. Websites look the same. Facebook pages focus on events and announcements. Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels. After […]

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Seven Ways to Showcase Your Students and Their Stories on Your School’s Website

Seven Ways to Showcase Your Students and Their Stories on Your School’s Website

Isn’t it ironic that most school websites don’t tell stories of their students? In fact, most school websites don’t tell stories at all. Most school websites look the same. Your students are the reason why your school exists. It is also one of the reasons why a prospective parent or student might select your school. […]

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How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story

Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]

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Ten Things I Really Like About the Emma Willard School’s Website

Ten Things I Really Like About the Emma Willard School’s Website

I enjoy reviewing private school websites. Recently, in preparation for a workshop I presented at the AISAP Summer Institute, I reviewed over 400 school websites. My quest was simple. I was searching for school websites that stood out from the others. I also wanted to find ways that school’s were using their website to tell […]

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Using an Infographic to Market your School

Using an Infographic to Market your School

I still remember the focus group where a parent said that the best way to market a school is to share “real stats and real stories.” While I have written a lot about telling stories, I want to focus this post on sharing your stats as a key part of your school’s marketing strategy. Your […]

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A Case for Developing Your School’s Online Content Strategy

A Case for Developing Your School’s Online Content Strategy

Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]

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Seven Blogging Lessons for Marketing Your Private School

Seven Blogging Lessons for Marketing Your Private School

As you think about the power of blogging for your school, I wanted to share with you some advice based on what I have experienced and seen in the marketing strategies of private schools. First, to be effective in blogging, a new article should be written and published at least once a week on the […]

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Five Reasons to Start a Blog on Your School’s Website

Five Reasons to Start a Blog on Your School’s Website

I’ve been blogging now for just over a year. When I first started I really didn’t know what I was doing. I just jumped in and started writing. My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that […]

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