Blog
Social
Retention
It’s Time to Survey Your Parents, Part 2
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Enrollment,Retention
Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate. Survey Timing Parent surveys can be launched any time throughout the […]
It’s Time to Survey Parents at your School, Part 1
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Retention
One of the greatest influences on your school’s retention rate is parent satisfaction. When your parent satisfaction is high, your retention rate will correspond to this level. And, the converse of this is true—a lower level of parent satisfaction will correspond to a lower rate of retention. Retention is a measurement of your parent’s satisfaction […]
You Can’t Afford to Lose a Student at Your School
Private schools exist to educate students. It’s obvious then that without students, the mission of the school can’t be fulfilled. As you think about retaining your students and families for another year, have you ever considered the value of the students enrolled at your school? Let’s consider a parent with a Kindergarten student enrolled in […]
Developing Your School’s Re-Recruitment Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
Retention and re-enrollment is on the mind of most school leaders. You can no longer assume that just because a family is enrolled this year they will return for another year. Because of this, we must focus our enrollment and marketing effort on re-recruiting current students and families back for another year. Re-recruitment is the […]
Door Busters, Black Friday and Re-Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
On the Saturday before Thanksgiving I stopped by Best Buy to pick up a birthday present for my son. When I pulled up to park, I couldn’t believe what I saw. There were three tents on the sidewalk forming the start of the Black Friday line. Can you believe it? Six days before Thanksgiving and […]
Best Practices in Recruitment and Re-Recruitment
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Retention
During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]
The Mark of a Great School
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Re-Enrollment,Retention,School Growth
Re-enrollment is the true test. It’s when you begin to discover how satisfied and committed your current parents are to returning to your school for another year. It’s when you realize whether or not your school is great. One of the marks of a great school is an overall retention rate of 90% or higher.
Five Re-Recruitment Strategies for your Transition Grades
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Internal Marketing,Re-Enrollment,Retention,School Growth
Most schools typically lose students during the transition grades. These grade levels are from preschool to Kindergarten, fifth to sixth and eight to ninth grades. These transition grades should be the main focus of your re-enrollment strategy. Some of the strategies that work well for schools include:
Seven Strategies for Re-Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Re-Enrollment,Retention
January and February is typically re-enrollment time for most schools. Re-enrollment is about marketing your school internally to re-recruit your families back for another year. As you consider this year’s re-enrollment effort, the following strategies can help you re-enroll your families for another year:
Re-Recruitment, Re-Enrollment, Right Now
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Internal Marketing,Retention
It’s hard to believe that 2011 is just a few days away. After you have watched the ball drop and you have rang in the New Year, you will hit the ground running at your school with re-enrollment. I know, it’s hard to believe you will be re-enrolling your families since you just started school […]
