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Marketing

A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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Mouth-to-Mouth – Your School’s Best Marketing Strategy

Mouth-to-Mouth – Your School’s Best Marketing Strategy

Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]

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Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

I just returned home from vacation. I spent seven days in Gatlinburg, TN, with my family. We had a great time in the Smoky Mountains, whitewater rafting and at Dollywood riding the debut of the first wing coaster, Wild Eagle, in the U.S. From there, we drove to Sandusky, OH, to spend Saturday at Cedar Point. […]

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The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

One of the opportunities I enjoy is conducting focus groups at schools. While the schools are different in their focus and reach, the parents are typically consistent in their questions, expectations and decision making processes. I remember one father in a focus group meeting last year. He said that the way leaders should market a school is […]

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Marketing Your School by Giving “Stuff” Away

Marketing Your School by Giving “Stuff” Away

One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]

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Four Photo Strategies to Tell Your School’s Story

Four Photo Strategies to Tell Your School’s Story

A picture is worth a thousand words, a few likes on Facebook and the engagement of your fans online. I love pictures. I have a box of pictures on my top shelf stored away in a box. These pictures tell the story of my life—from the time that I was a baby, through high school […]

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An Admissions Strategy to Reach Out to Feeder Schools

An Admissions Strategy to Reach Out to Feeder Schools

One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools.  The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]

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Marketing and Enrollment Resources for Private Schools

Marketing and Enrollment Resources for Private Schools

I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.”  As part of […]

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Seven Mistakes Private Schools Make on Their Website

Seven Mistakes Private Schools Make on Their Website

In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad.  Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]

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13 Ways to Tell Your School’s Story through Video

13 Ways to Tell Your School’s Story through Video

Video is one of the best ways to tell your school’s story. Gone are the days of the professionally produced 10-15 minute video for private and independent schools. If anything, you need a much shorter video to showcase your school and some additional video vignettes. If you are planning to produce a short video produced […]

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