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Marketing

A Couple of Admissions and Marketing Rants

A Couple of Admissions and Marketing Rants

There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]

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It’s Time for You to Get S.M.A.R.T.

It’s Time for You to Get S.M.A.R.T.

This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]

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The 6 C’s Strategy for New Parents

The 6 C’s Strategy for New Parents

It’s been a few weeks now since your first day of school and you are likely knee-deep in implementing your strategy for the 2015-16 school year. September is a great time to focus on your new parents. The following are six strategies that you should implement with your new parents now that they are enrolled […]

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Admissions, Private Schools and Roller Coasters

Admissions, Private Schools and Roller Coasters

I love roller coasters and so do my boys. Since they were tall enough, my boys and I have been riding the roller coasters in Florida at Disney, Universal, Sea World and Busch Gardens. However, our favorite park for roller coasters is Cedar Point in Sandusky, Ohio. We have been there several times in the […]

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Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Recently, I had an opportunity to interview Dr. William R. Mott about the role of the school board in enrollment management. Bill is a friend, consultant, author, speaker and expert on the role of boards in the independent and Christian school. Bill was also a featured speaker at the AISAP Summer Institute in Portland in […]

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Lead Nurturing – It’s a lot like dating

Lead Nurturing – It’s a lot like dating

Think about it. You just talked to a prospective parent on the phone or via email for the first time. The conversation went well and the parent seemed interested in your school. You have just captured a new lead for your school. Now what? I am still surprised when I find a school staff member […]

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Private School Marketing Lessons from the Breakfast Camp

Private School Marketing Lessons from the Breakfast Camp

I love going on vacation with my family. Summer is the perfect time for our annual trip to the Smoky Mountains. Last week, we enjoyed our time in the mountains including whitewater rafting and zip lining. One of the things I love to do on vacation is to try new restaurants. On our first morning […]

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Every School Should Use Billboards in their Marketing Strategy

Every School Should Use Billboards in their Marketing Strategy

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

Last Friday my family and I left for our annual vacation in the Smoky Mountains. During our drive, somewhere south of Atlanta on I-75, I noticed two billboards high above the trees. The interstates are littered with billboards. Typically, billboards help to identify a key restaurant on our journey as we look for the next […]

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An Inbound Marketing Storytelling Strategy at Eastern Christian School

An Inbound Marketing Storytelling Strategy at Eastern Christian School

During the year, I have guided the leadership team of Eastern Christian School, in North Haledon, NJ, in their enrollment and marketing effort through my Enrollment Catalyst coaching program. I meet weekly with Tom Dykhouse, Dick Van Yperen and Gloria Tenewitz through video conference calls to help them implement our plan. As part of this […]

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Top 5 ADVIS Websites that Tell Their School’s Story

Top 5 ADVIS Websites that Tell Their School’s Story

In my previous blog post, I shared the top five NYSIAS websites that focused on sharing their school’s story online. For this post, I will highlight the top five school websites from ADVIS (Association of Delaware Valley Independent Schools) that I presented at their Admissions Retreat in April. 5. The Hill School – The Hill […]

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