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Marketing

The Personal Note Multiplied

Last week I had the opportunity to spend two days at Northside Christian Academy in Charlotte, NC. During one of my focus group meetings with the faculty and staff, they mentioned that they intentionally sent out personal, handwritten notes to parents as an intentional effort at the end of the school year. The purpose of […]

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They Will Tell Two Friends

Do you remember the old Faberge Organic Shampoo TV commercial? Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “ She concludes by saying: “You will tell two friends, and they’ll tell two friends, […]

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Is Print Dead?

This is a great question. In fact, I am often asked if print advertising in newspapers and magazines as well as printed marketing materials is dead for marketing private schools. My response? Yes and No. Let me explain.

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Summer Enrollment Contact Strategies

It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]

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Using QR Codes in your School’s Marketing Strategy

It’s amazing how web-based technology is changing the way we do things. It is also significantly changing how we are marketing our private schools. While I have written a lot about web-based marketing strategies, I haven’t discussed QR codes. Until now.

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Eight Web-Based Strategies for Every School’s Marketing Budget

It’s hard to believe that the 2011-12 budget year for schools will soon be here. July 1st typically marks the beginning of a new budget and a new infusion of marketing dollars. In my work with several schools coaching them in their enrollment and marketing effort, it is interesting to see how marketing budgets are […]

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The Disney Experience and Your School

Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]

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Developing Your School’s Word of Mouth Marketing Plan

The number one way that a parent discovers your school is through word of mouth. The prospective parent will hear about your school through a friend, current parent, alumnus or someone else that is connected with your school. The bottom line is that people will talk and they will talk about your school. A parent […]

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Six Books Every School Leader Should Read on Marketing

It’s hard to believe that summer is quickly approaching and the students will soon be on summer vacation. Summer brings the opportunity for reading and reflection. I like to read, especially now that I can quickly and easily download a book on my Amazon Kindle. Yesterday I presented a webinar on best practices in marketing to about […]

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The Head of School as Chief Marketer and Storyteller

Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]

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