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Leadership

The Head of School as Chief Marketer and Storyteller

Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]

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A Data-Based Enrollment Dashboard

A Data-Based Enrollment Dashboard

During the next six months, school administrators will focus on their enrollment numbers as they prepare for the upcoming school year. Budgets will be created based on these numbers. Positions and programs will be added or eliminated based on these numbers. This data is critical for a school.

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Undercover Head of School

I normally don’t watch TV except for sports and the news. On Sunday evening I was flipping through the countless cable channels and came across the show, “Undercover Boss.” Immediately this show grabbed my attention as it featured one of the owners of the Chicago Cubs going undercover.

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You, Your School and Facebook

Facebook has changed the landscape of the Web. With over 600 million users, Facebook is the leading social media site for personal and professional connections. School leaders have a great opportunity to use this tool to reach their target audience and to effectively tell their story online.

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24/7 Marketing Mindset

I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.

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Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]

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Searching for the Ideal

If you are the Head of School, one of the most important hires you will make will be your Director of Enrollment (or more commonly known as the Director of Admissions). During the past few weeks, several school heads have asked me to describe this ideal candidate.

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It’s Time for a New Resolution

It’s hard to believe that New Year’s Day is just around the corner. With this special day to mark a fresh start, we have the tradition of setting resolutions for the New Year. Goals are important for us. We are all wired in such a way that we need goals to drive us. However, do you know […]

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Focus + Communicate

Three years ago the leadership of Mount Pisgah Christian School in John’s Creek, GA, decided to focus on growing the upper school enrollment. Since the launch of the upper school program in 2000, the enrollment had grown steady until it hit a bump in the road in 2006. Because of this dip, the leadership took notice […]

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OUTstanding Story of Success

Founded in 1924 on the sands of Siesta Key, The Out-of-Door Academy (www.oda.edu) is one of the oldest independent day schools in Florida. I recently had a conversation with Dennis Chapman, director of advancement, about their enrollment success. Their success can be attributed to the following:

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