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Leadership

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]

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Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]

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12 Strategies to Turn Around a Declining Enrollment

12 Strategies to Turn Around a Declining Enrollment

My entire 25 year professional career has been involved in admissions and marketing in education. For 12 years, I worked at a private university in Michigan and provided leadership to turnaround their declining enrollment. During my tenure, we nearly doubled the enrollment. For the past 13 years, I have worked with independent schools to grow […]

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The AISAP Summer Institute — Admissions Professional Development at its Best!

The AISAP Summer Institute — Admissions Professional Development at its Best!

Last week I had the opportunity to attend and speak at the AISAP Summer Institute. Besides enjoying La Jolla and San Diego, the institute was an event to remember and recommend. The institute was held at the beautiful campus of La Jolla Country Day School. Every summer the institute is held in one of its […]

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Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)

Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]

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An Inside Look at Enrollment Growth at Indian Rocks Christian School

An Inside Look at Enrollment Growth at Indian Rocks Christian School

Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]

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Enrollment Rises or Falls on Leadership

While there are many factors that affect enrollment, I believe that leadership is one of the most important. During the past few weeks I have been reminded that enrollment in private schools may rise or fall on the leadership of the head of school. Through some recent on-site visits at a couple of schools, it […]

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The Disney Experience and Your School

Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]

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An Association for Admissions Professionals

Professional development is important for today’s independent school admissions, enrollment or marketing director. The following are some resources that might be of interest to you that are provided by the Association of Independent School Admissions Professionals (AISAP). AISAP is the only organization of its kind—providing professional development for admissions professionals at independent and faith-based schools. The […]

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Six Books Every School Leader Should Read on Marketing

It’s hard to believe that summer is quickly approaching and the students will soon be on summer vacation. Summer brings the opportunity for reading and reflection. I like to read, especially now that I can quickly and easily download a book on my Amazon Kindle. Yesterday I presented a webinar on best practices in marketing to about […]

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