Inbound Marketing

Facebook Live is a Game-Changer for your School

Facebook Live is a Game-Changer for your School

Are you ready to go live on Facebook? Are you ready to go live in your school marketing? The newest trend in social media is “going live.” Last year the live broadcasting apps of Periscope and Meerkat gave anyone the opportunity to go live. In fact, I wrote a blog post on the use of Periscope […]

4 Questions to Ask About Your School’s Facebook Strategy

4 Questions to Ask About Your School’s Facebook Strategy

Facebook continues to rule the social media world with over 1.5 billion users. It’s amazing that this site continues to dominate. In fact, just this week, Mark Zuckerberg just presented his 10-year plan for Facebook. In every school that I provide enrollment and marketing coaching, I usually begin my process with a parent survey. I […]

Two “Can’t Miss” Admissions/Marketing Conferences

Two “Can’t Miss” Admissions/Marketing Conferences

One of the best ways to sharpen your enrollment and marketing knowledge and skills, is to attend a conference (besides reading my blog!). While I am always careful in my promotion of other companies and their services, there are two “can’t-miss” conferences that you should plan to attend.

Are You Capturing the Moment at Your School?

Are You Capturing the Moment at Your School?

Since moving to Florida in 2001, I have taken my sons to Orlando to visit the theme parks well over 100 times. From Disney World to Universal Studios to Sea World—we have experience them all over and over again. This is one of the benefits of being able to purchase annual passes as a Florida resident. […]

Top 10 School Marketing Blog Posts from 2015

Top 10 School Marketing Blog Posts from 2015

It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.

157 Florida Independent School Websites Reviewed

157 Florida Independent School Websites Reviewed

In November I had the opportunity to present two workshops at the Florida Council of Independent Schools (FCIS) Conference. For my presentation on “Recruiting Families in a Web-Based World,” I reviewed all 157 FCIS member school websites.

A Virtual School Marketing Conference You Can’t Miss!

A Virtual School Marketing Conference You Can’t Miss!

  I normally don’t use my blog for promotion. However, because this upcoming conference will be of benefit to you, I wanted to share this professional development opportunity with you. Brendan Schneider is hosting an upcoming virtual school marketing conference. This conference promises to be unlike any other event available for school enrollment and marketing leaders. This one-day […]

13 Inbound Marketing Strategies – Are You “All-In” At Your School?

13 Inbound Marketing Strategies – Are You “All-In” At Your School?

The Web has completely changed our lives. From the way we communicate to how we are glued to our smartphones, the Web is a core part of our everyday lives. To me, the irony is that it hasn’t totally changed the way we market our schools. While some schools have made the complete jump and […]

6 Ways to Use Periscope at Your School

6 Ways to Use Periscope at Your School

I love everything Disney. Having lived in Florida since 2001 and been an annual passholder ever since, I have visited the parks well over 100 times. One of the songs that I like is from Aladdin: “A Whole New World.” Aladdin sings to Princess Jasmine that he can show her the world. “A whole new […]

8 Ways to Market Your School’s Graduates

8 Ways to Market Your School’s Graduates

It’s hard to believe that graduation will soon be here. I remember a group of seniors one year when I was head of school. They decided that their senior prank would consist of putting dead fish on top of our school building as well as toilet papering the trees. The problem came when the neighbors […]

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