Blog

Indian Rocks Christian School (FL) Experiences Record Re-enrollment

A Data-Based Enrollment Dashboard

During the next six months, school administrators will focus on their enrollment numbers as they prepare for the upcoming school year. Budgets will be created based on these numbers. Positions and programs will be added or eliminated based on these numbers. This data is critical for a school.

Saint Stephen’s Episcopal School (FL) Partners with Enrollment Catalyst

Advertising Your School on Facebook

It’s amazing that there are over 600 million users worldwide on Facebook and it’s very likely that your school’s target population is using this social media site. As the number one social media site, it is critical for schools to utilize Facebook as a way to target prospects. While you must do this by building […]

Undercover Head of School

I normally don’t watch TV except for sports and the news. On Sunday evening I was flipping through the countless cable channels and came across the show, “Undercover Boss.” Immediately this show grabbed my attention as it featured one of the owners of the Chicago Cubs going undercover.

Your School’s Marketing Budget

Last week I had the opportunity to lead a webinar for 100 school administrators throughout the nation. As a follow-up to this webinar, this week I hosted a Q&A session with the same group. There were some great questions that were asked that I may write about in future posts. However, two key questions were asked […]

You, Your School and Facebook

Facebook has changed the landscape of the Web. With over 600 million users, Facebook is the leading social media site for personal and professional connections. School leaders have a great opportunity to use this tool to reach their target audience and to effectively tell their story online.

Two Outstanding Events with Outstanding Results

One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.

24/7 Marketing Mindset

I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.

Roll Out the Red Carpet

Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]