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Summer Enrollment Contact Strategies
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing
It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]
Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst
Grace-St. Luke’s Episcopal School, Memphis, TN, has partnered with Enrollment Catalyst. Rick Newberry will provide coaching in the areas of enrollment management, marketing and development to develop a concerted approach to advancing the school. Recently, Mr. Thor Kvande was selected to provide leadership as the new head of school. As a result of an extensive national […]
Your School’s Online Presence
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies
When prospective parents search for your school online, what do they find? What happens when they use an online private school directory or a local business site? Do they find outdated or incorrect information? Old or even negative reviews? While many marketing and admissions directors are focused on improving their school’s website, online directories and […]
Using QR Codes in your School’s Marketing Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
It’s amazing how web-based technology is changing the way we do things. It is also significantly changing how we are marketing our private schools. While I have written a lot about web-based marketing strategies, I haven’t discussed QR codes. Until now.
Marketing Your School to Your Students
- rick.newberry@enrollmentcatalyst.com
- Blog,Internal Marketing
I just spent the past two days at Grace-St. Luke’s Episcopal School in Memphis, TN (www.gslschool.org). Enrolling around 500 students from pre-K to 8th grade, GSL has established itself with a solid academic reputation preparing students to enroll in competitive high schools in the Memphis area. While many things stood out from my visit, there […]
Eight Web-Based Strategies for Every School’s Marketing Budget
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
It’s hard to believe that the 2011-12 budget year for schools will soon be here. July 1st typically marks the beginning of a new budget and a new infusion of marketing dollars. In my work with several schools coaching them in their enrollment and marketing effort, it is interesting to see how marketing budgets are […]
The Fear of Online Posts for School Leaders
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
Recently, I was in a meeting with several school administrators and they were concerned about allowing comments from parents on a school blog. “What if someone says something bad?” They feared what a parent might post. The Web has created a new opportunity for the reader to express themselves which allows everyone else to see what […]
The Disney Experience and Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Customer Service,Leadership,Marketing
Ten years ago, I moved from Michigan to Florida. I went from gloomy, cold days to the sun and warmth. One of the benefits of living in Florida has been the opportunity to go to Disney World. Since 2005, I have been an annual pass holder. I have now lost count of the number of […]
An Association for Admissions Professionals
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Leadership
Professional development is important for today’s independent school admissions, enrollment or marketing director. The following are some resources that might be of interest to you that are provided by the Association of Independent School Admissions Professionals (AISAP). AISAP is the only organization of its kind—providing professional development for admissions professionals at independent and faith-based schools. The […]
Developing Your School’s Word of Mouth Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
The number one way that a parent discovers your school is through word of mouth. The prospective parent will hear about your school through a friend, current parent, alumnus or someone else that is connected with your school. The bottom line is that people will talk and they will talk about your school. A parent […]
