Blog
Social
Blog
Door Busters, Black Friday and Re-Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
On the Saturday before Thanksgiving I stopped by Best Buy to pick up a birthday present for my son. When I pulled up to park, I couldn’t believe what I saw. There were three tents on the sidewalk forming the start of the Black Friday line. Can you believe it? Six days before Thanksgiving and […]
Is Your School Likeable on Facebook?
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Think back with me to your elementary years. Do you remember that special classmate you had a crush on and you wondered whether or not she or he liked you too? There were two strategies I would use to find out if she liked me. I would talk to her friends and float the idea […]
The Importance of Signage in Marketing your School
I have been on many private school campuses. It always amazes me to find schools with poor signage along the road as well as directional signage on campus that fails to point the prospective parent to the main office and admissions office. In fact, just the other day, I visited a school and parked in […]
Ten Enrollment Strategies to Grow the Lower Grades
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
One of the trends I have seen in the private schools I have talked to in the last several months is stagnate or declining enrollment in the lower grades. For some schools experiencing an increase in enrollment, this has mainly occurred in the middle and upper school grades. I would like to ask two questions about […]
Private School Marketing Lessons from a Restaurant on Captiva Island
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I am on a much-needed vacation this week with my wife, Janine. We are celebrating our anniversary on Captiva Island. The weather has been perfect. In fact, every night we have enjoyed a gorgeous sunset like the one you see in the picture. After traveling all throughout Florida, I think Captiva is the most beautiful […]
Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing,School Growth
Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]
An Inside Look at Enrollment Growth at Indian Rocks Christian School
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing Position,School Growth
Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]
A Conversation with Brendan Schneider about Web-Based Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
A couple of weeks ago Jennifer Vigne, Director of Marketing and Development at Saint Stephen’s Episcopal School (www.saintstephens.org) and I had the opportunity to interview Brendan Schneider, Director of Admissions and Financial Aid at Sewickley Academy (www.sewickley.org). I was introduced to Brendan earlier this year through his blog: www.schneiderb.com. He regularly writes about his practical journey […]
Five Things Every Admissions Director Should Do Now
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment
I feel tired. Perhaps it’s just because I am returning from an intensive two-day marketing planning retreat in Michigan? Perhaps it’s because I have worked hard during the past year to help several schools achieve results in their marketing and enrollment effort? Or perhaps it’s because my two boys recently started middle school and I […]
Real Stats, Real Stories
- rick.newberry@enrollmentcatalyst.com
- Blog,Internal Marketing,Marketing
This summer I had the opportunity to conduct several parent focus groups at an independent school. During my focus groups, I typically ask parents the following questions:
