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Marketing Your School by Giving “Stuff” Away
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Marketing,Word of Mouth Marketing
One of the highlights from attending the Word of Mouth Crash Course was all of the free stuff that they gave away. After I registered for the conference, they sent me a copy of the Word of Mouth Marketing book. At the conference, I received a WOM backpack, free book, and two www.wordofmouth.org T-shirts. Andy […]
Four Photo Strategies to Tell Your School’s Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
A picture is worth a thousand words, a few likes on Facebook and the engagement of your fans online. I love pictures. I have a box of pictures on my top shelf stored away in a box. These pictures tell the story of my life—from the time that I was a baby, through high school […]
9 Strategies Presented at the Word of Mouth Crash Course
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
Last week I attended the Word of Mouth Crash Course in Austin, TX. This one-day conference provided an intense program of rapid-fire sessions by some of the leaders in the word of mouth marketing movement. This conference provided marketing strategies applicable at a private school. One of the highlights for me was meeting Andy Sernovitz, […]
An Admissions Strategy to Reach Out to Feeder Schools
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools. The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]
Marketing and Enrollment Resources for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.” As part of […]
Seven Mistakes Private Schools Make on Their Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad. Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]
13 Ways to Tell Your School’s Story through Video
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Video is one of the best ways to tell your school’s story. Gone are the days of the professionally produced 10-15 minute video for private and independent schools. If anything, you need a much shorter video to showcase your school and some additional video vignettes. If you are planning to produce a short video produced […]
Three Word of Mouth Marketing Strategies for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I recently registered to attend the Word of Mouth Crash Course in Austin, TX, on May 10. This looks to be an idea-packed event that will be well worth my time (by the way, I have four 25% discount coupons if you are interested in joining me…just let me know!). I have been intrigued with […]
Nine Factors that Affect School Enrollment Growth
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth? Based on my experiences in working with private, Christian and independent schools throughout the country, […]
Seven Branding Mistakes Private Schools Make
Your school’s brand is critical for your marketing effort. In my years of working with private schools, I have seen brands of all types—from terrible ones to those that are outstanding. What is branding? Let me use two of my favorite quotes to define branding: “From a business point of view, branding in the marketplace […]
