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Real Life Christian Academy Experiences 15% Enrollment Growth
I have known Dr. Steve Long, Administrator at Real Life Christian Academy in Clermont, FL, for several years. Steve has attended many of my workshops that I presented at several ACSI Conventions as well as at the RenWeb Power User’s Conference. Based on this relationship and his need to grow the enrollment at RLCA, Steve reached out […]
Utilizing the Power of Brand Advocates to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
Word of mouth is the number one way that prospective parents discover your school. It is the power of a referral that will drive your enrollment success more than any advertising campaign you can develop. The key to word of mouth marketing is to harness the power of your parents—your brand advocates. Because of this, […]
Dr. Rick Newberry to Speak at Several School Conferences in 2013
Dr. Rick Newberry, President of Enrollment Catalyst, will be speaking at several conferences in 2013. He will be speaking on marketing and enrollment strategies that work for independent and faith-based schools. Plan now to attend one of these upcoming conferences: AISAP Summer Institute – For the second year, Rick will one of the faculty members at […]
How One School Launched a Parent Ambassador’s Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Retention,Word of Mouth Marketing
I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]
School Marketing Lessons From My Visit to the Apple Store
I remember when Apple computers first came out. I was in high school and we had an Apple IIe in one of my classes. During lunch and breaks, we would gather around the computer and play games. I don’t remember exactly what games we played but it is nothing like the games that my boys […]
Four New Schools Partner with Enrollment Catalyst
In the month of January, four schools selected Enrollment Catalyst to help them in their enrollment and marketing effort. Enrollment Catalyst continues to expand its partnership with school leaders across the country.
Utilizing Parent Ambassadors to Expand Your School’s Admissions Staff
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Do you feel like you are always running out of time? Do you feel overwhelmed when you look at your lengthy to-do list? Let’s face it, you only have so much time to accomplish everything on your list. From giving tours to answering parent questions on the phone to keeping your school’s Facebook page updated, life […]
Automatic Re-Enrollment — Could this Strategy Work at Your School?
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
There has been something about re-enrollment that has bothered me ever since I was head of school 12 years ago. Isn’t it ironic that we ask our parents every year to tell us if they will be enrolling for the next school year? Why do we ask all of our parents to re-enroll when most […]
Calvin Christian School Grows Enrollment 10% in 2012-13
Calvin Christian School has been educating students in South Holland, IL, a south suburb of Chicago, for over 100 years. As a member school of Christian Schools International (CSI), Calvin Christian is one of its oldest schools in the U.S. Randy Moes, principal of Calvin Christian, contacted Dr. Rick Newberry in December, 2011. Randy was […]
Retention, Re-Recruitment, Re-Enrollment — Keeping Your Families Enrolled
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention
Your retention rate is a key indicator to the overall health of your school. It is a reflection of your parent’s satisfaction and their continued loyalty to re-commit their investment in your school. Because of this, what happens during re-enrollment is critical to the overall success of your school next year and beyond. January is one of […]
