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Introducing The Admissions Procrastinator™: A Smarter Way to Manage Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
I’m excited to introduce a new approach for admissions teams: The Admissions Procrastinator™ This simple system helps your team stay focused, reduce pressure, and avoid unnecessary urgency. Here’s how it works: A new inquiry comes in. You see it. You note it. And then… You wait. Why The Admissions Procrastinator™ Works The Admissions Procrastinator™ is […]
Introducing The Form Wall™: A Better Way to Manage Admissions Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
I’m excited to announce a new best practice for admissions offices: The Form Wall™ This simple, effective system helps your team stay organized, efficient, and focused on what matters most. Here’s how it works: When a parent reaches out, whether by phone or email, your response is clear and consistent: “Thank you for contacting us. […]
Why It’s Time to Survey Your Parents (and What Most Schools Get Wrong)
- rick.newberry@enrollmentcatalyst.com
- Blog
If you’re like most school leaders, you’ve just come through one of the most important seasons of the year: re-enrollment. Most schools move on from re-enrollment without fully understanding what just happened. Seats are filled, or you are still working to finalize a few decisions. Numbers are coming together. Plans for next year are already […]
When Your Distinctives Disappear: A Lesson from Southwest Airlines for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
For the past fifteen years, since I launched Enrollment Catalyst, I’ve flown almost exclusively on Southwest Airlines. If you travel often, you probably have your preferred airline. For me, it became Southwest fairly quickly after I started my consulting work. When you’re flying across the country multiple times a month, you start to appreciate anything […]
You’re Using ChatGPT… But Are You Using it Strategically?
- rick.newberry@enrollmentcatalyst.com
- Blog
If you’re like most school leaders, admissions directors, or marketing professionals, you’ve already experimented with ChatGPT. You’ve asked it to write an email, summarize a document, or generate a few marketing ideas. At first, it felt impressive. But after a while, you may have noticed something else: the results were fine but not transformational. You […]
The Real Reason Families Leave Your School
- rick.newberry@enrollmentcatalyst.com
- Blog
Most schools do not lose families at re-enrollment. They lose them quietly, months earlier, through the everyday experiences parents have with the school. By the time re-enrollment contracts are sent out, most parents have already decided how they feel. The paperwork simply confirms a decision that has been forming all year long. This is why […]
Is Your Admissions and Marketing Team AI Ready?
- rick.newberry@enrollmentcatalyst.com
- Blog
Artificial intelligence is no longer an emerging idea. It is already reshaping how schools communicate their story, engage families, and manage the admissions process. Let’s be honest: AI won’t replace your admissions team.But school leaders who ignore it will be replaced by those who don’t. What We Learned from The AI Shift Webinar Recently, Andy […]
How to Build a Mission-Fit Enrollment Strategy That Actually Works
- rick.newberry@enrollmentcatalyst.com
- Blog
In the years during and following COVID, many schools saw a sudden surge in enrollment. Families were looking for in-person learning, smaller class sizes, and environments where their children would be known and supported. For a while, it felt like momentum was finally on your side. But now, that growth has started to level off. […]
Story Stops: Turning Campus Tours into Compelling Experiences
- rick.newberry@enrollmentcatalyst.com
- Blog
A campus tour should be more than a pleasant walk around your school with a list of facts. Too often, tours become an information dump—a regurgitation of details that families could easily find on your website or in a brochure. The truth is, families aren’t coming for facts; they’re coming to feel and connect with […]
Stop Losing Families: 9 Follow-Up Mistakes to Eliminate Today
- rick.newberry@enrollmentcatalyst.com
- Blog
Every time a prospective family inquires about your school, they’re essentially raising their hand and saying, “We’re interested.” But here’s what I see too often. Schools work hard to generate inquiries, then drop the ball on what happens next. It’s not usually intentional. It’s just that follow-up doesn’t feel urgent until your enrollment numbers stall. […]
