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Every School Should Use Billboards in their Marketing Strategy
Last Friday my family and I left for our annual vacation in the Smoky Mountains. During our drive, somewhere south of Atlanta on I-75, I noticed two billboards high above the trees. The interstates are littered with billboards. Typically, billboards help to identify a key restaurant on our journey as we look for the next […]
An Inbound Marketing Storytelling Strategy at Eastern Christian School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website,Word of Mouth Marketing
During the year, I have guided the leadership team of Eastern Christian School, in North Haledon, NJ, in their enrollment and marketing effort through my Enrollment Catalyst coaching program. I meet weekly with Tom Dykhouse, Dick Van Yperen and Gloria Tenewitz through video conference calls to help them implement our plan. As part of this […]
Top 5 ADVIS Websites that Tell Their School’s Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
In my previous blog post, I shared the top five NYSIAS websites that focused on sharing their school’s story online. For this post, I will highlight the top five school websites from ADVIS (Association of Delaware Valley Independent Schools) that I presented at their Admissions Retreat in April. 5. The Hill School – The Hill […]
Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Web-based Marketing Strategies,Website,Word of Mouth Marketing
Last week I had the opportunity to present a keynote presentation at the NYSAIS Admissions Conference at the Mohonk Mountain House (see my Instagram account for pictures of this incredible place!). My presentation, entitled “Putting the WOW into your School’s WOM,” was recorded and is available on the NYSAIS website lifestream link (it was recorded […]
Putting the WOW into your School’s WOM
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
Today I am traveling to New York City. My wife, Janine, and I will be flying to LaGuardia Airport and then driving to the Mohonk Mountain House in New Paltz, NY. I will be speaking at the NYSAIS Admissions Director Conference on Wednesday and Thursday. Then, on Friday I will be speaking at the ADVIS […]
Upcoming AISAP Webinar: “Telling Your School’s Story Online”
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website,Word of Mouth Marketing
Independent, private and faith-based schools don’t tell their story very well. I see it all the time. Websites look the same. Facebook pages focus on events and announcements. Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels. After […]
The Passion Conversation and Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
As you think about your word of mouth marketing strategy, it is your goal to get your parents talking. Often, when we think about what we want them to talk about, we begin with the list of areas that stand out at our school and then try to get parents to regurgitate it to their […]
#HappyinMemphis Viral Video by Harding Academy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies
I am sure that you’ve heard the song, “Happy,” by Pharrell Williams by now. It’s one of those feel-good, make you want to dance and smile songs! Just the other day, Allen Gillespie, from Harding Academy in Memphis emailed me. You might remember him from the Q&A interview post I did with him about his […]
Two School Marketing Webinars
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Word of Mouth Marketing
Interested in turning around a declining enrollment? Interested in using your admissions data to inform your word of mouth marketing strategy? In the past few months I presented webinars on these two very important topics. I wanted to make sure you didn’t miss these webinars and am sharing them with you in this blog post.
Expert Q&A: The Importance of SEO in School Marketing (Part II)
As we discussed in a previous blog post, search engine optimization (SEO) is one of the most effective online marketing strategies for schools. After all, SEO doesn’t just generate “free” traffic to your school’s website, it also helps you create the best possible user experience and relevant content for your site’s visitors. At this point, […]
