• Call Rick Newberry
  • Email Rick Newberry

Blog

Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter

Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter

A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]

Read More
The Eastern Christian WOM Marketing Campaign Takes Off

The Eastern Christian WOM Marketing Campaign Takes Off

In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]

Read More
The Importance of Photography in School Marketing

The Importance of Photography in School Marketing

Photography is an essential ingredient that you must consider in your marketing strategy. Without quality photos, you will miss an opportunity to showcase your school online and in print. Bob Thompson, a professional photographer for 22 years in Tampa, FL, specializes in school marketing photography. I have worked with Bob to coordinate several photo shoots […]

Read More
A Couple of Admissions and Marketing Rants

A Couple of Admissions and Marketing Rants

There has been something bothering me for a while that I need to get off my chest. There are two things that really bug me in independent and faith-based, private schools. First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department. Isn’t it ironic that […]

Read More
It’s Time for You to Get S.M.A.R.T.

It’s Time for You to Get S.M.A.R.T.

This fall, I will be speaking at five events throughout the United States—four sponsored by AISAP and another opportunity at the Strengthening Christian Schools Conference in Dyer, IN (just outside of Chicago). The leadership of your school is looking to you to lead growth and to be a catalyst for your enrollment and marketing effort. […]

Read More
The 6 C’s Strategy for New Parents

The 6 C’s Strategy for New Parents

It’s been a few weeks now since your first day of school and you are likely knee-deep in implementing your strategy for the 2015-16 school year. September is a great time to focus on your new parents. The following are six strategies that you should implement with your new parents now that they are enrolled […]

Read More
Admissions, Private Schools and Roller Coasters

Admissions, Private Schools and Roller Coasters

I love roller coasters and so do my boys. Since they were tall enough, my boys and I have been riding the roller coasters in Florida at Disney, Universal, Sea World and Busch Gardens. However, our favorite park for roller coasters is Cedar Point in Sandusky, Ohio. We have been there several times in the […]

Read More
Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Boards and Enrollment Management in Schools — An Interview with Dr. William Mott

Recently, I had an opportunity to interview Dr. William R. Mott about the role of the school board in enrollment management. Bill is a friend, consultant, author, speaker and expert on the role of boards in the independent and Christian school. Bill was also a featured speaker at the AISAP Summer Institute in Portland in […]

Read More
Lead Nurturing – It’s a lot like dating

Lead Nurturing – It’s a lot like dating

Think about it. You just talked to a prospective parent on the phone or via email for the first time. The conversation went well and the parent seemed interested in your school. You have just captured a new lead for your school. Now what? I am still surprised when I find a school staff member […]

Read More
Private School Marketing Lessons from the Breakfast Camp

Private School Marketing Lessons from the Breakfast Camp

I love going on vacation with my family. Summer is the perfect time for our annual trip to the Smoky Mountains. Last week, we enjoyed our time in the mountains including whitewater rafting and zip lining. One of the things I love to do on vacation is to try new restaurants. On our first morning […]

Read More
Load More Posts Load More
Processing