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7 Reasons Why Enrollment and Marketing Plans Fail
- rick.newberry@enrollmentcatalyst.com
- Blog
In a recent blog post, I discussed why it is important to develop a comprehensive plan for school growth. On Thursday, I will discuss how you can develop your enrollment and marketing plan in a free webinar (even it you cannot attend live, make sure you register to receive the recording). But before we develop […]
Webinar: Developing Your School’s Enrollment and Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog
Do you have an enrollment and marketing plan at your school? From my years of speaking at conferences and working with hundreds of schools, most leaders don’t have a written enrollment and marketing plan. In a recent blog post, I discussed how a comprehensive plan can drive school growth. It is critical for you to […]
The Intersection of Enrollment and Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog
Recently, I was invited to write a quarterly article for the new School Marketing Journal (SMJ) for school leaders in Australia. The publication was recently launched by Brad Entwistle, the founding partner of Image Seven. I am thankful for this opportunity and wanted to share my article with you since the publication is available in […]
Southfield School’s 10% Enrollment Turnaround
- rick.newberry@enrollmentcatalyst.com
- Blog
The phone call I received in 2017 from the leadership of Southfield School, located in Shreveport, LA, was just like many of the other calls I receive. Jeanette Conaway, Director of Advancement, shared with me that the school’s enrollment had experienced decline and they needed a plan to turn it around. Soon after this call, I […]
Free Webinar: Variable Tuition, Continuous Enrollment and Other Innovative Marketing Strategies
- rick.newberry@enrollmentcatalyst.com
- Blog
Have you heard about Variable Tuition and the impact it has on breaking through the price barrier and increasing enrollment? Have you considered implementing Continuous Enrollment to change the parent message from opt-in to opt-out? Are you telling your school’s brand story in a creative way? Are you interested in growing your school’s enrollment? These […]
A Comprehensive Plan Can Drive School Growth
- rick.newberry@enrollmentcatalyst.com
- Blog
“What should we do to grow our school’s enrollment?” “How should we turnaround our school’s enrollment decline?” “Are there specific school growth strategies that we should implement?” There are typical questions that I get nearly every day from school leaders across the country. School leaders are seeking solutions to turnaround their decline or to grow […]
Three Facebook Posting Strategies for Your School
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Web-based Marketing Strategies
Facebook continues to be the primary social media channel utilized by your current and prospective parents. Instagram is a close second and quickly gaining ground. This is based on 60 parent surveys that I conducted at schools last year. I have seen some great campaigns on Facebook. In February, many of my schools clients shared […]
10 Challenges Private Schools Face with Marketing and Enrollment
- nsm
- Blog
In the past ten weeks, I have conducted 10 site visits at 10 different schools. I’ve traveled across the country, from Florida to Connecticut to Washington, with stops in Illinois, Virginia, New York, and Texas. I’ve also traveled to three schools in my home state of Florida. As I am writing this blog post, my […]
Admissions Team Turnover? 5 Safeguards for Making a Smooth Transition
- nsm
- Blog
Whenever there is turnover on a school’s marketing or admissions staff, it creates a bit of angst for everyone. Since these positions usually handle recruitment and retention, it is well understood by the team in place and the new hire that the success of the school is at stake. That’s why it’s so important to […]
VirCon6: A Can’t-Miss Online School Marketing Conference
- rick.newberry@enrollmentcatalyst.com
- Blog
Brendan Schneider says that his VirCon6 is “the best school marketing conference…period.” I agree. This is the only full-day, online marketing conference that is specifically geared to schools. On Saturday, October 13, from 8am to 5:30pm, Brendan will broadcast his sixth virtual conference. While you can certainly set aside your Saturday to listen live, you […]
