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Paying your Parents for Referrals
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]
Two Outstanding Events with Outstanding Results
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Branding,Enrollment,Internal Marketing
One of the things I like best about working with schools across the country is that I get to see new ideas that actually work. Recently, I came across two great events that might help you in your enrollment and internal marketing effort.
OUTstanding Story of Success
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
Founded in 1924 on the sands of Siesta Key, The Out-of-Door Academy (www.oda.edu) is one of the oldest independent day schools in Florida. I recently had a conversation with Dennis Chapman, director of advancement, about their enrollment success. Their success can be attributed to the following:
Little Things Make a Huge Difference
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment
In a recent school visit I heard a story from a mother in a focus group that made a huge difference in her school search. She said that her family was looking for a new school in the area as they prepared to move from another state due to a military relocation. During the visit, […]
A Simple and Effective Strategy
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog
Last week I was at a school conducting an assessment of their marketing and enrollment effort. While there were several memorable things that the admissions director did that worked well in her recruitment effort of new families, one strategy stood out to me. As a prospective parent and child walks up to the administration building, […]
The “Wait and See” Follow-up Strategy
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog
A couple of years ago I met with an admissions director of a large private school to assess their enrollment process and strategy. During my meeting I asked the director what she did with the names and addresses of the parents that call asking for information on the school. She said she wrote their information down on […]
