• Call Rick Newberry
  • Email Rick Newberry

Admissions

The AISAP Summer Institute — Admissions Professional Development at its Best!

The AISAP Summer Institute — Admissions Professional Development at its Best!

Last week I had the opportunity to attend and speak at the AISAP Summer Institute. Besides enjoying La Jolla and San Diego, the institute was an event to remember and recommend. The institute was held at the beautiful campus of La Jolla Country Day School. Every summer the institute is held in one of its […]

Read More
An Admissions Strategy to Reach Out to Feeder Schools

An Admissions Strategy to Reach Out to Feeder Schools

One of the strategies that private school admissions directors often consider is how to effectively reach out to feeder schools.  The question I hear private school admissions directors and marketing committees ask: “How can we provide awareness at our key feeders to attract their families to our school?” Most often the strategies are centered on […]

Read More
Conferences for Marketing and Admissions Leaders

Conferences for Marketing and Admissions Leaders

I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers.  I want to share with you […]

Read More
The Ideal Campus Visit

The Ideal Campus Visit

Sometimes it is the little things that make a big difference.  Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]

Read More
A Better Way to Market Your School’s Open House

A Better Way to Market Your School’s Open House

Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]

Read More
Three Ways to Ask Parents for Referrals to Your School

Three Ways to Ask Parents for Referrals to Your School

Sometimes we have not because we ask not.  I believe it is important to ask for referrals when you are marketing your private school. Think about all of the different groups of people you connect with and then develop a strategy to ask them for referrals. Prospective parents and brand-new parents can be one of […]

Read More

Five Things Every Admissions Director Should Do Now

I feel tired. Perhaps it’s just because I am returning from an intensive two-day marketing planning retreat in Michigan? Perhaps it’s because I have worked hard during the past year to help several schools achieve results in their marketing and enrollment effort? Or perhaps it’s because my two boys recently started middle school and I […]

Read More

Enrolling Parents in an Online World

For most schools, the application and enrollment process is coming to an end for this year. It won’t be long until you will begin work on retaining the students you just recruited as well as recruiting another new group of families for the 2012-13 year. As you consider best practices to implement in the next […]

Read More

Summer Enrollment Contact Strategies

It’s hard to believe that in just a little over two months another school year will begin. While many families are focusing on their summer vacations (in fact, I am taking my family to Gatlinburg, TN, in a week), admissions directors at private schools are working to finalize enrollment for the 2011-12 year. The summer […]

Read More

An Association for Admissions Professionals

Professional development is important for today’s independent school admissions, enrollment or marketing director. The following are some resources that might be of interest to you that are provided by the Association of Independent School Admissions Professionals (AISAP). AISAP is the only organization of its kind—providing professional development for admissions professionals at independent and faith-based schools. The […]

Read More
Load More Posts Load More
Processing