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Admissions

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Last week I had the opportunity to present a keynote presentation at the NYSAIS Admissions Conference at the Mohonk Mountain House (see my Instagram account for pictures of this incredible place!). My presentation, entitled “Putting the WOW into your School’s WOM,” was recorded and is available on the NYSAIS website lifestream link (it was recorded […]

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Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

I had the opportunity to work with the team at Grace-St. Luke’s Episcopal School (GSL) in Memphis, TN, for a couple of years in my Enrollment Catalyst Program. Shelly McGuire joined GSL in the summer of 2012 as the Director of Enrollment. What I enjoyed most about working with Shelly is her drive and passion […]

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College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]

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Seven Ways to Showcase Your Students and Their Stories on Your School’s Website

Seven Ways to Showcase Your Students and Their Stories on Your School’s Website

Isn’t it ironic that most school websites don’t tell stories of their students? In fact, most school websites don’t tell stories at all. Most school websites look the same. Your students are the reason why your school exists. It is also one of the reasons why a prospective parent or student might select your school. […]

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Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow

I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]

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Using Webinars in School Marketing

Using Webinars in School Marketing

Several weeks ago Brendan Schneider wrote a blog post about “Using Webinars in School Marketing.” Brendan is the Director of Admissions and Financial Aid at Sewickley Academy. Whether you agree with Brendan or not about dropping your traditional open house format in favor of webinars (you need to read his post to understand why he […]

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How One School Encouraged Current Students to Market to Their Friends

How One School Encouraged Current Students to Market to Their Friends

In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]

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How One School Launched a Parent Ambassador’s Program

How One School Launched a Parent Ambassador’s Program

I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]

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Utilizing Parent Ambassadors to Expand Your School’s Admissions Staff

Utilizing Parent Ambassadors to Expand Your School’s Admissions Staff

Do you feel like you are always running out of time? Do you feel overwhelmed when you look at your lengthy to-do list? Let’s face it, you only have so much time to accomplish everything on your list. From giving tours to answering parent questions on the phone to keeping your school’s Facebook page updated, life […]

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A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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