Webinar: Enrollment and Marketing Strategies in Uncertain Times
A year ago, my wife and I were on a cruise. What we didn’t know at the time was that this would be the last cruise for a while—for us and the rest of the world. From our ship in the Caribbean, we read the news stories about the impact of COVID-19 shutting down the world as we knew it–including many of the sports teams that I love to watch. We even began to wonder if we had enough toilet paper stocked up when we got back home.
School leaders were confronted with the new and uncertain reality of moving to virtual learning environments. The manual for running a school during a pandemic didn’t exist. Little did we know that drive thru birthday parties and graduation events would become the new normal for schools.
Admissions and marketing leaders had to also adjust their strategies during these uncertain times. I have watched and worked with many leaders excel during this time to implement strategies that weren’t part of the plan. From virtual admissions events to endless Zoom meetings, admissions and marketing leaders had to adapt their strategies. Many schools have actually had great success with increased enrollment!
The enrollment and marketing strategies that we implement, whether in a pandemic or not, must make a difference in our schools. And now, as we continue to deal with uncertainty, it is critical for us to focus on the right strategies that produce the right results.
During this webinar, Rick Newberry, Enrollment Catalyst, and Andy Lynch, North Star Marketing, will discuss key strategies that you should implement at your school—now and next year—during these uncertain times. We will discuss your goals and budgets, retention and recruitment strategies, content marketing, online and word-of-mouth marketing strategies, and more.
This new and updated webinar will set the foundation for our Enrollment Marketing Spring Training Webinar Series. Nine free webinars will be offered by Enrollment Catalyst and the North Star Marketing team over the next several weeks to provide you with the training you need for the rest of this year and next.
Join us for this first free webinar on March 22 at 1pm EDT. This webinar will be presented live. It will also be recorded and made available to anyone who registers.
Date: Monday, March 22
Time: 1pm EDT
Presented by: Rick Newberry, Enrollment Catalyst, and Andy Lynch, North Star Marketing
You can also register for the additional webinars that will be presented in the Enrollment Marketing Spring Training Series. Nine free webinars will be presented during the upcoming weeks. You can register for each individual webinar and you can attend live or view the recording later. Make sure you get in the game!