Loyola College Prep
In November 2020, Dr. Rick Newberry conducted a two-day site visit at Loyola College Prep in Shreveport, LA. This site visit launched Rick’s Enrollment Catalyst Program with the Loyola team.
Loyola College Prep is a coed, Catholic high school with an enrollment of nearly 400 students. It is also the only school that received permission from Charles Shulz to use Snoopy for the school’s mascot!
As a result of this process, Loyola College Prep yielded 94 freshman the following year, a 15% increase over our expected enrollment of 80 freshman. In addition, the school achieved its highest retention rate of 98% retention rate.
Describe your school’s enrollment and marketing situation before you hired Rick Newberry and Enrollment Catalyst:
Prior to hiring Rick Newberry, our school’s enrollment and marketing strategy centered on word-of-mouth advertising. We knew that based on our city’s population decline that we needed to expand our outreach in the local community.
Why did you decide to partner with Rick Newberry and Enrollment Catalyst?
Based on the outcome of a strategic board meeting, a visit with Rick Newberry to discuss his Enrollment Catalyst Program was recommended. We set-up a call and requested references. After contacting the references and receiving overwhelming support for his program, we signed a contract.
What were the results of working with Enrollment Catalyst? What were your greatest achievements?
We had several positive outcomes and have several great achievements to share. After our site-visit, we were able to bring on an experienced Director of Marketing to help tell our story. We reviewed our current website and selected a new vendor which saved us nearly $16,000.00 annually. We redirected employees time to focus on retention, which lead to a 98% retention rate for the 2021-2022 school year.
What did you like best about working with Rick Newberry?
An outsiders view on our enrollment and marketing strategy. He shared his experience and knowledge to help us allocate our limited financial resources to capture low-hanging fruit and re-direct funding to serve in necessary functions.
What would you say to another school leader to recommend Rick Newberry to help them in their enrollment and marketing effort?
The Enrollment Catalyst Program was money well-spent. Not only did our enrollment increase, but we were able to re-allocate funding to better serve the mission of our school.
(Pictured with Andy Cline, Director of Admissions)