Blog
Social
Word of Mouth Marketing
Using Facebook Sponsored Stories to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]
A Better Way to Market Your School’s Open House
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Word of Mouth Marketing
Word of mouth marketing should occur naturally. When parents are satisfied with their experience at a private school, they will tell their friends. However, just because word-of-mouth should occur naturally, you should make every effort to facilitate it at your school. Facilitating word-of-mouth should be a marketing strategy you use to encourage prospective parents to attend your school’s […]
Private School Marketing Lessons from a Restaurant on Captiva Island
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I am on a much-needed vacation this week with my wife, Janine. We are celebrating our anniversary on Captiva Island. The weather has been perfect. In fact, every night we have enjoyed a gorgeous sunset like the one you see in the picture. After traveling all throughout Florida, I think Captiva is the most beautiful […]
The Personal Note Multiplied
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Last week I had the opportunity to spend two days at Northside Christian Academy in Charlotte, NC. During one of my focus group meetings with the faculty and staff, they mentioned that they intentionally sent out personal, handwritten notes to parents as an intentional effort at the end of the school year. The purpose of […]
They Will Tell Two Friends
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Do you remember the old Faberge Organic Shampoo TV commercial? Complete with 80’s hair, a young model appears on the screen and begins by saying: “I told two friends about Faberge Organic Shampoo with pure wheat germ oil and honey. “ She concludes by saying: “You will tell two friends, and they’ll tell two friends, […]
The Fear of Online Posts for School Leaders
- rick.newberry@enrollmentcatalyst.com
- Blog,Web-based Marketing Strategies,Word of Mouth Marketing
Recently, I was in a meeting with several school administrators and they were concerned about allowing comments from parents on a school blog. “What if someone says something bad?” They feared what a parent might post. The Web has created a new opportunity for the reader to express themselves which allows everyone else to see what […]
Developing Your School’s Word of Mouth Marketing Plan
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
The number one way that a parent discovers your school is through word of mouth. The prospective parent will hear about your school through a friend, current parent, alumnus or someone else that is connected with your school. The bottom line is that people will talk and they will talk about your school. A parent […]
The Head of School as Chief Marketer and Storyteller
- rick.newberry@enrollmentcatalyst.com
- Blog,Internal Marketing,Leadership,Marketing,Word of Mouth Marketing
Marketing begins at the top. Current parents and prospective parents want to hear from the head of school. Not only do they want to hear news, they want to hear stories about your school. The Head of School is the chief storyteller for your school. “The leader’s role in the organization can be that of […]
Six Ways to Market Your School Through Your Parents
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
Whenever I conduct focus groups or a survey at a school to help develop a marketing plan, I always ask the parents how they first heard about the school. Their answer is consistently through the referral of someone else—typically your current parents. Your current parents are the most important marketers for your school. The following […]
Paying your Parents for Referrals
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]
