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Web-based Marketing Strategies

Seven Blogging Lessons for Marketing Your Private School

Seven Blogging Lessons for Marketing Your Private School

As you think about the power of blogging for your school, I wanted to share with you some advice based on what I have experienced and seen in the marketing strategies of private schools. First, to be effective in blogging, a new article should be written and published at least once a week on the […]

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Five Reasons to Start a Blog on Your School’s Website

Five Reasons to Start a Blog on Your School’s Website

I’ve been blogging now for just over a year. When I first started I really didn’t know what I was doing. I just jumped in and started writing. My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that […]

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Lip Dubs for Private Schools and An Example from Yale

Lip Dubs for Private Schools and An Example from Yale

Marketing your school should inspire and ignite your creativity. With so many tools available for your use and creative people all around you, there are many innovative ways that you can market your school. Take the idea of a “Lip-Dub” for example. A lip dub is a type of video that combines lip synching and audio […]

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Mouth-to-Mouth – Your School’s Best Marketing Strategy

Mouth-to-Mouth – Your School’s Best Marketing Strategy

Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]

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Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

I just returned home from vacation. I spent seven days in Gatlinburg, TN, with my family. We had a great time in the Smoky Mountains, whitewater rafting and at Dollywood riding the debut of the first wing coaster, Wild Eagle, in the U.S. From there, we drove to Sandusky, OH, to spend Saturday at Cedar Point. […]

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The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

One of the opportunities I enjoy is conducting focus groups at schools. While the schools are different in their focus and reach, the parents are typically consistent in their questions, expectations and decision making processes. I remember one father in a focus group meeting last year. He said that the way leaders should market a school is […]

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Four Photo Strategies to Tell Your School’s Story

Four Photo Strategies to Tell Your School’s Story

A picture is worth a thousand words, a few likes on Facebook and the engagement of your fans online. I love pictures. I have a box of pictures on my top shelf stored away in a box. These pictures tell the story of my life—from the time that I was a baby, through high school […]

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9 Strategies Presented at the Word of Mouth Crash Course

9 Strategies Presented at the Word of Mouth Crash Course

Last week I attended the Word of Mouth Crash Course in Austin, TX. This one-day conference provided an intense program of rapid-fire sessions by some of the leaders in the word of mouth marketing movement. This conference provided marketing strategies applicable at a private school. One of the highlights for me was meeting Andy Sernovitz, […]

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Marketing and Enrollment Resources for Private Schools

Marketing and Enrollment Resources for Private Schools

I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.”  As part of […]

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Seven Mistakes Private Schools Make on Their Website

Seven Mistakes Private Schools Make on Their Website

In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad.  Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]

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