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Web-based Marketing Strategies

4 Questions to Ask About Your School’s Facebook Strategy

4 Questions to Ask About Your School’s Facebook Strategy

Facebook continues to rule the social media world with over 1.5 billion users. It’s amazing that this site continues to dominate. In fact, just this week, Mark Zuckerberg just presented his 10-year plan for Facebook. In every school that I provide enrollment and marketing coaching, I usually begin my process with a parent survey. I […]

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Are You Capturing the Moment at Your School?

Are You Capturing the Moment at Your School?

Since moving to Florida in 2001, I have taken my sons to Orlando to visit the theme parks well over 100 times. From Disney World to Universal Studios to Sea World—we have experience them all over and over again. This is one of the benefits of being able to purchase annual passes as a Florida resident. […]

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One of Florida’s Best Websites: Admiral Farragut Academy

One of Florida’s Best Websites: Admiral Farragut Academy

A few months ago I reviewed all of the school websites in Florida that are part of the Florida Council of Independent Schools (FCIS). One of the best websites that I identified in my review is the new site for Admiral Farragut Academy. One of the greatest appeals of this website is the focus on […]

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Top 10 School Marketing Blog Posts from 2015

Top 10 School Marketing Blog Posts from 2015

It’s hard to believe that 2015 has come and gone. At the end of every year, I like to review my blog post analytics to create a top 10 list.

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13 Inbound Marketing Strategies – Are You “All-In” At Your School?

13 Inbound Marketing Strategies – Are You “All-In” At Your School?

The Web has completely changed our lives. From the way we communicate to how we are glued to our smartphones, the Web is a core part of our everyday lives. To me, the irony is that it hasn’t totally changed the way we market our schools. While some schools have made the complete jump and […]

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6 Ways to Use Periscope at Your School

6 Ways to Use Periscope at Your School

I love everything Disney. Having lived in Florida since 2001 and been an annual passholder ever since, I have visited the parks well over 100 times. One of the songs that I like is from Aladdin: “A Whole New World.” Aladdin sings to Princess Jasmine that he can show her the world. “A whole new […]

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8 Ways to Market Your School’s Graduates

8 Ways to Market Your School’s Graduates

It’s hard to believe that graduation will soon be here. I remember a group of seniors one year when I was head of school. They decided that their senior prank would consist of putting dead fish on top of our school building as well as toilet papering the trees. The problem came when the neighbors […]

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7 Key Findings from 89 Virginia Independent School Websites

7 Key Findings from 89 Virginia Independent School Websites

This week I had the opportunity to present a full-day workshop at the Virginia Association of Independent School’s (VAIS) Admissions Conference. This organization is comprised of 89 independent schools throughout the state of Virginia. As preparation for my workshop, I reviewed all 89 of their school’s websites. I discovered some interesting findings. 1.  43% of […]

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Q&A with North Star Marketing about Online Marketing for Schools

Q&A with North Star Marketing about Online Marketing for Schools

Online marketing (Inbound) is one of the most important strategies for school enrollment and marketing leaders to implement. Parents typically first learn about a school through word of mouth from a friend or online through a website, social media and review sites. Recently, I had an opportunity to ask Andy Lynch, Principal at North Star […]

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5 Strategies to Apply from the Baylor School Website

5 Strategies to Apply from the Baylor School Website

  A few days ago I wrote a blog post sharing 9 things I really love about the Baylor School website. If you are considering a new website or an enhancement of your current site, there are some important strategies that you can learn and implement from the Baylor School website. From a marketing perspective, […]

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