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Marketing

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Putting the WOW into Your School’s WOM — Top 5 NYSAIS Websites

Last week I had the opportunity to present a keynote presentation at the NYSAIS Admissions Conference at the Mohonk Mountain House (see my Instagram account for pictures of this incredible place!). My presentation, entitled “Putting the WOW into your School’s WOM,” was recorded and is available on the NYSAIS website lifestream link (it was recorded […]

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Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Upcoming AISAP Webinar: “Telling Your School’s Story Online”

Independent, private and faith-based schools don’t tell their story very well. I see it all the time. Websites look the same. Facebook pages focus on events and announcements. Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels. After […]

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#HappyinMemphis Viral Video by Harding Academy

#HappyinMemphis Viral Video by Harding Academy

I am sure that you’ve heard the song, “Happy,” by Pharrell Williams by now. It’s one of those feel-good, make you want to dance and smile songs! Just the other day, Allen Gillespie, from Harding Academy in Memphis emailed me. You might remember him from the Q&A interview post I did with him about his […]

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Two School Marketing Webinars

Two School Marketing Webinars

Interested in turning around a declining enrollment? Interested in using your admissions data to inform your word of mouth marketing strategy? In the past few months I presented webinars on these two very important topics. I wanted to make sure you didn’t miss these webinars and am sharing them with you in this blog post.

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What Drives Word of Mouth at Your School?

What Drives Word of Mouth at Your School?

Some of the things I love about Southwest Airlines include their affordability, consistent experience, quality, no-change fees and outstanding service. I really like the numbered line-up process instead of how other airlines invite zones to crowd the front (I especially like it now that I am on their A-list and always get one of the […]

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An Innovative Tuition and Financial Aid Strategy for Private Schools

An Innovative Tuition and Financial Aid Strategy for Private Schools

Ever since the economic recession, cost and affordability issues have been heightened in private, independent and faith-based schools. Last year I worked with over 30 schools, and in every case, whether the tuition was $4,000, $30,000 or somewhere in between, parents expressed concern about the rising cost of tuition and their ability to afford this […]

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Blogging, Speaking and Helping Schools Grow

Blogging, Speaking and Helping Schools Grow

It’s hard to believe that we have already begun a new year. I really enjoyed 2013. I had some great family times (check out my Facebook page if you want to see what I did and make sure you add me as a friend!) with special trips with my wife, Janine, and my two boys, […]

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Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

Growing Preschool Enrollment through Events — An Interview with Shelly McGuire at GSL

I had the opportunity to work with the team at Grace-St. Luke’s Episcopal School (GSL) in Memphis, TN, for a couple of years in my Enrollment Catalyst Program. Shelly McGuire joined GSL in the summer of 2012 as the Director of Enrollment. What I enjoyed most about working with Shelly is her drive and passion […]

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A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie

A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie

It’s hard to believe that Thanksgiving is behind us. And now, with just three weeks remaining, the rush is on for Christmas. In the Christmas spirit, I thought it would be timely to share a blog post about a Christmas lip dub entitled, Merry Christmas Memphis, that made a significant impact last year for Harding […]

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College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman

I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]

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