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8 Ways to Market Your School’s Graduates
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
It’s hard to believe that graduation will soon be here. I remember a group of seniors one year when I was head of school. They decided that their senior prank would consist of putting dead fish on top of our school building as well as toilet papering the trees. The problem came when the neighbors […]
5 Strategies to Apply from the Baylor School Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
A few days ago I wrote a blog post sharing 9 things I really love about the Baylor School website. If you are considering a new website or an enhancement of your current site, there are some important strategies that you can learn and implement from the Baylor School website. From a marketing perspective, […]
Baylor School Sets a New Standard for Websites
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Website
I really love Baylor School’s new website. Designed by Finalsite, the website design features a parallax scrolling format that allows for more content, storytelling and marketing messages on the homepage.
Three Schools Roll Out the Red Carpet
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Customer Service,Marketing
As I travel and visit schools all across the U.S., I have the opportunity to see schools that stand out—as well as some that don’t. In a crowded school market it is critical for schools to stand out. Donna Cutting refers to this in her book, The Celebrity Experience, as “rolling out the red carpet.” […]
10 Things I’ve Learned about Marketing from Parent Focus Groups
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,School Growth,Web-based Marketing Strategies,Word of Mouth Marketing
I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy. Some of these perspectives and findings […]
Is Your School One of the 9%?
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
A couple of weeks ago, I decided to pick up a Sunday newspaper at the local gas station. I used to be a full-time subscriber, but now I get all of my news on my iPad. However, every now and then, I like to flip through the sections and review the Sunday ads. In this […]
A Private School Secret Shopping Experience
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing
Recently, I conducted a “secret shopper” project for one of my school clients. I hired an associate to act as a prospective parent in this private school secret shopping experience. She began her search by looking for schools on the Web. Then, she contacted about 7-8 schools through their website inquiry forms and placed phone […]
Top Private School Marketing Blog Posts – 2014 in Review
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing
It’s hard to believe that 2014 is over. I hope that you had a great year. As I look back over 2014, I am thankful for the continued opportunity that I have had to impact schools in their enrollment and marketing effort. Thank you for following me along the way! Last year I spoke at […]
Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies
A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]
The Eastern Christian WOM Marketing Campaign Takes Off
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Inbound Marketing,Marketing,Website
In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]
