• Call Rick Newberry
  • Email Rick Newberry

Marketing

Six Ways to Market Your School Through Your Parents

Whenever I conduct focus groups or a survey at a school to help develop a marketing plan, I always ask the parents how they first heard about the school. Their answer is consistently through the referral of someone else—typically your current parents. Your current parents are the most important marketers for your school. The following […]

Read More

Paying your Parents for Referrals

It’s a very tempting strategy—especially when you are doing everything you can to generate new student enrollment at your school. A couple of years ago I was working with a school that was giving out large tuition discounts to current families that referred new families to their school. During my site visit I asked them […]

Read More

Telling Your School’s Story

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

Most school leaders do not tell their story very well. Think about it. We live in a world that thrives on stories. We pay money to sit in front of a large screen for two hours to be drawn into a story. We sit around the table telling our family members stories about our day and our lives. […]

Read More

Advertising Your School on Facebook

It’s amazing that there are over 600 million users worldwide on Facebook and it’s very likely that your school’s target population is using this social media site. As the number one social media site, it is critical for schools to utilize Facebook as a way to target prospects. While you must do this by building […]

Read More

Your School’s Marketing Budget

Last week I had the opportunity to lead a webinar for 100 school administrators throughout the nation. As a follow-up to this webinar, this week I hosted a Q&A session with the same group. There were some great questions that were asked that I may write about in future posts. However, two key questions were asked […]

Read More

You, Your School and Facebook

Facebook has changed the landscape of the Web. With over 600 million users, Facebook is the leading social media site for personal and professional connections. School leaders have a great opportunity to use this tool to reach their target audience and to effectively tell their story online.

Read More

24/7 Marketing Mindset

I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.

Read More

Standing Out in a Crowded School Market

Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]

Read More

Focus + Communicate

Three years ago the leadership of Mount Pisgah Christian School in John’s Creek, GA, decided to focus on growing the upper school enrollment. Since the launch of the upper school program in 2000, the enrollment had grown steady until it hit a bump in the road in 2006. Because of this dip, the leadership took notice […]

Read More

Red and Yellow Make Orange

Five years ago Orangewood Christian School, located in Maitland, FL, was struggling with its brand identity and enrollment. In 2004 the total enrollment at the school was 540 students. At that time, the board hired a new head of school, LuAnne Schendel. She brought a focus on improving the academic quality and she devoted her time […]

Read More
Load More Posts Load More
Processing