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Marketing

The Importance of Signage in Marketing your School

The Importance of Signage in Marketing your School

I have been on many private school campuses. It always amazes me to find schools with poor signage along the road as well as directional signage on campus that fails to point the prospective parent to the main office and admissions office. In fact, just the other day, I visited a school and parked in […]

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Ten Enrollment Strategies to Grow the Lower Grades

One of the trends I have seen in the private schools I have talked to in the last several months is stagnate or declining enrollment in the lower grades. For some schools experiencing an increase in enrollment, this has mainly occurred in the middle and upper school grades. I would like to ask two questions about […]

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Private School Marketing Lessons from a Restaurant on Captiva Island

Private School Marketing Lessons from a Restaurant on Captiva Island

I am on a much-needed vacation this week with my wife, Janine. We are celebrating our anniversary on Captiva Island. The weather has been perfect. In fact, every night we have enjoyed a gorgeous sunset like the one you see in the picture. After traveling all throughout Florida, I think Captiva is the most beautiful […]

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Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)

Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]

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A Conversation with Brendan Schneider about Web-Based Marketing

A couple of weeks ago Jennifer Vigne, Director of Marketing and Development at Saint Stephen’s Episcopal School (www.saintstephens.org) and I had the opportunity to interview Brendan Schneider, Director of Admissions and Financial Aid at Sewickley Academy (www.sewickley.org). I was introduced to Brendan earlier this year through his blog: www.schneiderb.com. He regularly writes about his practical journey […]

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Real Stats, Real Stories

This summer I had the opportunity to conduct several parent focus groups at an independent school. During my focus groups, I typically ask parents the following questions:

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Capture the Moment

Capture the Moment

  • rick.newberry@enrollmentcatalyst.com
  • Blog,Marketing

Last weekend I took my two boys for a four-day trip to Orlando. And yes, we went to a water park each day and enjoyed floating in the lazy river. We also enjoyed going to Hollywood Studios. In fact, you can see a picture of me (front row) with my two boys (back row) riding […]

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Nine Ways Faculty and Staff Can Market Your School

When I was head of school, I always looked forward to the start of a new school year. The beginning of a new year typically starts with a week of kick-off meetings with the faculty and staff. The mood is positive as everyone returns from their summer and is focused for a new school year. This […]

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The First Day of School

I can’t believe that it is that time again! My two boys begin school on August 22 (they attend a private school in St. Petersburg). I am taking them to Orlando for a long weekend for one of our last summer hurrahs. Our goal is to ride several rollercoasters and to enjoy the water slides […]

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Best Practices in Recruitment and Re-Recruitment

During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]

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