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School Growth During the Recession
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Leadership,School Growth
Earlier this week I co-led a workshop at the Georgia Independent School Association (GISA) Conference with Rebecca Williams, Director of Marketing at Mount Pisgah Christian School in John’s Creek, GA. We examined three case studies of schools that experienced growth during the recession.
A “Purple Cow” in a “Brown Cow” World of Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Leadership,Marketing
Most schools are brown cows. They look just like the other school down the street and across town. They have teachers teaching in classrooms with four walls. There are programs in the core subjects, athletic teams and drama productions. Everything looks and feels the same.
School Leadership Pivotal to Enrollment
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Leadership,Marketing
It’s never been more clear to me until now. One of the primary reasons for enrollment instability in a school is the leadership itself. Let me explain.
Five different schools, one common position in marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Leadership
Gone are the days when a school could rely only on word-of-mouth marketing and families would line up to enroll at our school. Here are the days when we must be intentional and proactive in our marketing effort and should make it a priority to hire an administrative position focused on marketing.
