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Social
Inbound Marketing
Q&A with Tassel™ about Online Marketing for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies
Online marketing (Inbound) is one of the most important strategies for school enrollment and marketing leaders to implement. Parents typically first learn about a school through word of mouth from a friend or online through a website, social media and review sites. Recently, I had an opportunity to ask Andy Lynch, Principal at Tassel™ in […]
Baylor School Sets a New Standard for Websites
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Website
I really love Baylor School’s new website. Designed by Finalsite, the website design features a parallax scrolling format that allows for more content, storytelling and marketing messages on the homepage.
Are You Making This Mistake on Your School’s Facebook Page?
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies,Website
Take a look back at your posts on your school’s Facebook page last month. In fact, go through your posts and summarize what you find. What did you post? How frequently did you post on your school’s Facebook page? Did you share news, stories and blog posts? How many of your posts were actual links […]
Current State of School Websites — An Interview with Peter Baron
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies,Website
WhippleHill and Blackbaud recently published an e-Book showcasing their research on “Enhancing Web Navigation and the Rise of Responsive Design.” You can download the e-Book by clicking here. This is a great resource for reviewing the current state of private, independent and faith-based school websites. Peter Baron is the Senior Product Marketing Manager at Blackbaud’s […]
Is Your School One of the 9%?
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
A couple of weeks ago, I decided to pick up a Sunday newspaper at the local gas station. I used to be a full-time subscriber, but now I get all of my news on my iPad. However, every now and then, I like to flip through the sections and review the Sunday ads. In this […]
Oakbrook Prep’s “Be Our Guest” Marketing Video — An Interview with Amanda Ledbetter
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,School Growth,Web-based Marketing Strategies
A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC. Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in […]
The Eastern Christian WOM Marketing Campaign Takes Off
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Inbound Marketing,Marketing,Website
In August, at an enrollment and marketing planning retreat at Eastern Christian School that I facilitated, the team came up with the idea of purchasing a drone. I must admit that this was a first for me! Eastern Christian is the first school that I have worked with that is using a drone as part […]
The Importance of Photography in School Marketing
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Website
Photography is an essential ingredient that you must consider in your marketing strategy. Without quality photos, you will miss an opportunity to showcase your school online and in print. Bob Thompson, a professional photographer for 22 years in Tampa, FL, specializes in school marketing photography. I have worked with Bob to coordinate several photo shoots […]
#HappyinMemphis Viral Video by Harding Academy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies
I am sure that you’ve heard the song, “Happy,” by Pharrell Williams by now. It’s one of those feel-good, make you want to dance and smile songs! Just the other day, Allen Gillespie, from Harding Academy in Memphis emailed me. You might remember him from the Q&A interview post I did with him about his […]
Expert Q&A: The Importance of SEO in School Marketing (Part II)
As we discussed in a previous blog post, search engine optimization (SEO) is one of the most effective online marketing strategies for schools. After all, SEO doesn’t just generate “free” traffic to your school’s website, it also helps you create the best possible user experience and relevant content for your site’s visitors. At this point, […]
