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Enrollment

Seven Strategies for Re-Enrollment

January and February is typically re-enrollment time for most schools. Re-enrollment is about marketing your school internally to re-recruit your families back for another year. As you consider this year’s re-enrollment effort, the following strategies can help you re-enroll your families for another year:

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Re-Recruitment, Re-Enrollment, Right Now

It’s hard to believe that 2011 is just a few days away. After you have watched the ball drop and you have rang in the New Year, you will hit the ground running at your school with re-enrollment. I know, it’s hard to believe you will be re-enrolling your families since you just started school […]

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Searching for the Ideal

If you are the Head of School, one of the most important hires you will make will be your Director of Enrollment (or more commonly known as the Director of Admissions). During the past few weeks, several school heads have asked me to describe this ideal candidate.

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It’s Time for a New Resolution

It’s hard to believe that New Year’s Day is just around the corner. With this special day to mark a fresh start, we have the tradition of setting resolutions for the New Year. Goals are important for us. We are all wired in such a way that we need goals to drive us. However, do you know […]

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Give Your Parents a Grade

Our schools run on grades. We grade our students on their homework, exams and report cards. While we constantly grade our students, have you ever thought about giving your parents a grade? As a way to be proactive in your re-enrollment effort, you should give your parents a grade. You can simply grade your parents on […]

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Focus + Communicate

Three years ago the leadership of Mount Pisgah Christian School in John’s Creek, GA, decided to focus on growing the upper school enrollment. Since the launch of the upper school program in 2000, the enrollment had grown steady until it hit a bump in the road in 2006. Because of this dip, the leadership took notice […]

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Red and Yellow Make Orange

Five years ago Orangewood Christian School, located in Maitland, FL, was struggling with its brand identity and enrollment. In 2004 the total enrollment at the school was 540 students. At that time, the board hired a new head of school, LuAnne Schendel. She brought a focus on improving the academic quality and she devoted her time […]

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OUTstanding Story of Success

Founded in 1924 on the sands of Siesta Key, The Out-of-Door Academy (www.oda.edu) is one of the oldest independent day schools in Florida. I recently had a conversation with Dennis Chapman, director of advancement, about their enrollment success. Their success can be attributed to the following:

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School Growth During the Recession

Earlier this week I co-led a workshop at the Georgia Independent School Association (GISA) Conference with Rebecca Williams, Director of Marketing at Mount Pisgah Christian School in John’s Creek, GA. We examined three case studies of schools that experienced growth during the recession.

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The “One Family at a Time” Retention Strategy

Retention is an issue at most schools. With the mark of a great school being at a 90% retention rate or higher, it is important to consider strategies that will make a difference at your school. A practical and simple approach is to focus on one family at a time. I call this the “One Family at a Time” strategy. […]

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