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Enrollment

It’s Time to Survey Your Parents, Part 2

It’s Time to Survey Your Parents, Part 2

Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate.  Survey Timing Parent surveys can be launched any time throughout the […]

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Ten Enrollment Strategies to Grow the Lower Grades

One of the trends I have seen in the private schools I have talked to in the last several months is stagnate or declining enrollment in the lower grades. For some schools experiencing an increase in enrollment, this has mainly occurred in the middle and upper school grades. I would like to ask two questions about […]

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Key Ingredients for Enrollment Growth at Calvin Christian School (Escondido, CA)

Last week I co-presented a webinar with Terry Kok, Superintendent of Calvin Christian School in Escondido, CA. This webinar was presented to over 70 school leaders that are members of Christian Schools International. Terry and I connected in 2010 when I had the opportunity to work with his school to conduct research and develop their […]

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An Inside Look at Enrollment Growth at Indian Rocks Christian School

An Inside Look at Enrollment Growth at Indian Rocks Christian School

Dr. Don Mayes, Superintendent of Indian Rocks Christian School in Largo, FL, met with me about a year ago to discuss the enrollment situation at his school. For the past five years, the enrollment had declined from 930 students in 2006-07 to a low of 693 in 2010-11. Obviously, he and his leadership team wanted […]

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Five Things Every Admissions Director Should Do Now

I feel tired. Perhaps it’s just because I am returning from an intensive two-day marketing planning retreat in Michigan? Perhaps it’s because I have worked hard during the past year to help several schools achieve results in their marketing and enrollment effort? Or perhaps it’s because my two boys recently started middle school and I […]

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Enrolling Parents in an Online World

For most schools, the application and enrollment process is coming to an end for this year. It won’t be long until you will begin work on retaining the students you just recruited as well as recruiting another new group of families for the 2012-13 year. As you consider best practices to implement in the next […]

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Nine Ways Faculty and Staff Can Market Your School

When I was head of school, I always looked forward to the start of a new school year. The beginning of a new year typically starts with a week of kick-off meetings with the faculty and staff. The mood is positive as everyone returns from their summer and is focused for a new school year. This […]

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Enrollment Rises or Falls on Leadership

While there are many factors that affect enrollment, I believe that leadership is one of the most important. During the past few weeks I have been reminded that enrollment in private schools may rise or fall on the leadership of the head of school. Through some recent on-site visits at a couple of schools, it […]

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The First Day of School

I can’t believe that it is that time again! My two boys begin school on August 22 (they attend a private school in St. Petersburg). I am taking them to Orlando for a long weekend for one of our last summer hurrahs. Our goal is to ride several rollercoasters and to enjoy the water slides […]

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Best Practices in Recruitment and Re-Recruitment

During my travels, I enjoy connecting with school leaders and understanding their unique situation, challenges, and priorities in their marketing and enrollment effort. In fact, I am writing this blog post from Pensacola, FL, as I spend three days in focus group meetings and interviews at an independent school to help the leadership develop their […]

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