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Enrollment

An Interview with Scott Barron on School Growth

An Interview with Scott Barron on School Growth

I have known Scott Barron for several years. Scott is an entrepreneurial and visionary leader. He has provided leadership to several large Christian Schools including most recently at Mount Pisgah Christian School in John’s Creek, GA, and Southwest Christian School in Fort Worth, TX. I recently saw Scott at the RenWeb Power Conference in Dallas […]

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12 Strategies to Turn Around a Declining Enrollment

12 Strategies to Turn Around a Declining Enrollment

My entire 25 year professional career has been involved in admissions and marketing in education. For 12 years, I worked at a private university in Michigan and provided leadership to turnaround their declining enrollment. During my tenure, we nearly doubled the enrollment. For the past 13 years, I have worked with independent schools to grow […]

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How One School Encouraged Current Students to Market to Their Friends

How One School Encouraged Current Students to Market to Their Friends

In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]

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How One School Launched a Parent Ambassador’s Program

How One School Launched a Parent Ambassador’s Program

I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]

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Helping Schools Grow — Blogging, Speaking, Assessing, Planning and Coaching

Helping Schools Grow — Blogging, Speaking, Assessing, Planning and Coaching

It’s hard to believe that another year has come and gone. New Year’s is always a good time to reflect and to plan ahead. My passion is to help schools grow in their enrollment and to increase their influence in their respective communities. Through Enrollment Catalyst, I am thankful that I have this opportunity to […]

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Your School’s Marketing and Enrollment Stories of Success

Your School’s Marketing and Enrollment Stories of Success

I am on vacation this week. My wife and I have been enjoying the week on the beach on Captiva Island, FL. Captiva is one of my favorite places to visit in Florida and I highly recommend it as a vacation destination. Just the other night we bought dessert at The Bubble Room and enjoyed eating our […]

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A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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The AISAP Summer Institute — Admissions Professional Development at its Best!

The AISAP Summer Institute — Admissions Professional Development at its Best!

Last week I had the opportunity to attend and speak at the AISAP Summer Institute. Besides enjoying La Jolla and San Diego, the institute was an event to remember and recommend. The institute was held at the beautiful campus of La Jolla Country Day School. Every summer the institute is held in one of its […]

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Marketing and Enrollment Resources for Private Schools

Marketing and Enrollment Resources for Private Schools

I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.”  As part of […]

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Nine Factors that Affect School Enrollment Growth

Nine Factors that Affect School Enrollment Growth

Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth? Based on my experiences in working with private, Christian and independent schools throughout the country, […]

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