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24/7 Marketing Mindset
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Leadership,Marketing,School Growth
I am seeing a shift that needs to take place in schools. Gone are the days when we could rely upon word-of-mouth alone to grow our school. Gone are the days when we didn’t have to think about marketing. Gone are the days when faculty and staff think of marketing and enrollment as someone else’s job.
Roll Out the Red Carpet
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Customer Service,Enrollment,Internal Marketing,Leadership
Rolling out the red carpet implies that there will be someone famous or a celebrity who will soon be walking through the entrance to a special event on a special occasion–like the upcoming Grammy’s on February 13. Donna Cutting, in her book The Celebrity Experience, suggests that we need to roll out the red carpet […]
Standing Out in a Crowded School Market
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Customer Service,Internal Marketing,Marketing
Let’s face it the school market is very competitive. Parents have many choices when it comes to selecting a school for their child. While it is essential to communicate and showcase your school’s strengths and unique benefits, it is also critical for your school to stand out. Exceptional customer service can help your school stand […]
Focus + Communicate
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Leadership,Marketing,School Growth
Three years ago the leadership of Mount Pisgah Christian School in John’s Creek, GA, decided to focus on growing the upper school enrollment. Since the launch of the upper school program in 2000, the enrollment had grown steady until it hit a bump in the road in 2006. Because of this dip, the leadership took notice […]
Red and Yellow Make Orange
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Marketing,School Growth,Staffing
Five years ago Orangewood Christian School, located in Maitland, FL, was struggling with its brand identity and enrollment. In 2004 the total enrollment at the school was 540 students. At that time, the board hired a new head of school, LuAnne Schendel. She brought a focus on improving the academic quality and she devoted her time […]
School Growth During the Recession
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Enrollment,Leadership,School Growth
Earlier this week I co-led a workshop at the Georgia Independent School Association (GISA) Conference with Rebecca Williams, Director of Marketing at Mount Pisgah Christian School in John’s Creek, GA. We examined three case studies of schools that experienced growth during the recession.
A “Purple Cow” in a “Brown Cow” World of Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Branding,Leadership,Marketing
Most schools are brown cows. They look just like the other school down the street and across town. They have teachers teaching in classrooms with four walls. There are programs in the core subjects, athletic teams and drama productions. Everything looks and feels the same.
Your school’s website is a marketing and budget priority
In my work with independent and faith-based schools across the nation, administrators often ask the question: “where should I spend my marketing dollars first?” The answer is clear – your school’s website.
Brand Building for Schools
Building a brand that is recognized is critical for businesses to move forward. Businesses spend millions upon millions of dollars to project the image of their company and product to their targeted consumer. We see these brands displayed on our television sets, billboards, internet banner ads, and we even wear their labels on our clothes.
