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Free Webinar: We have a waitlist…now what?
- rick.newberry@enrollmentcatalyst.com
- Blog
Join Sarah Donovan, Senior Director of Advancement, at The First Academy in Orlando, with the Enrollment Marketing Geeks, as she discusses some key concepts and strategies related to managing an admissions waitlist/waitpool. During this webinar, Sarah will explore issues related to defining your process of a waitlist or a waitpool, the spread of applicants, openings […]
Free Webinar: From Inquiry through Enrollment – Proven Strategies
- rick.newberry@enrollmentcatalyst.com
- Blog
“If I could only get them on campus…” Sound familiar? Many admissions professionals take the wait-and-see approach rather than deploying a proactive strategy to get parents on-campus for a tour. So, how do you actually get the parent to your campus? In this webinar, we will discuss how to implement effective lead nurturing strategies from […]
16 Summer Social Media Posting Strategies for your School
- rick.newberry@enrollmentcatalyst.com
- Blog
Summer is here. The pace at your school has changed. Your halls and classrooms are empty. However, there is always some activity on your campus. Summer camps. Maintenance projects. Administrative planning meetings. Admissions tours. While the activity at your school has changed, the summer months can be more challenging to develop content to post on […]
Webinar: Telling Your School’s Story in an Online World
- rick.newberry@enrollmentcatalyst.com
- Blog
Bullet points and talking points may be helpful for conveying facts about your school, but stories are far more impactful for conveying your school’s value proposition. But effective storytelling is far down the priority list for many schools. In this webinar, we’ll discuss the role of storytelling in school marketing, how to use social media […]
Webinar: Building a Lead-Generating Website for Your School
- rick.newberry@enrollmentcatalyst.com
- Blog
Your website is your school’s most important marketing and communications tool. It’s a window into your culture for families exploring education options. The unfortunate reality is that many schools undervalue the role of their website in attracting and retaining families. In this webinar, we’ll discuss some common mistakes schools make on their websites, the key […]
Full Enrollment? Here’s What Your Schools Needs from Marketing Right Now
- rick.newberry@enrollmentcatalyst.com
- Blog
Some marketing and admissions professionals can go their entire careers without saying, “I’m sorry, but we just don’t have any more room.” But more and more schools are finding themselves in uncharted territory — full (or nearly full) enrollment. So, where do you go from here? What do you focus on when lead generation is […]
Inspiring More Word-of-Mouth from your Parents
- rick.newberry@enrollmentcatalyst.com
- Blog
Every year I conduct hundreds of surveys and focus group meetings with parents in schools. And every year it’s the same as word-of-mouth continues to be the number one way that a prospective parent discovers a school. I have been in the enrollment and marketing coaching business for over twelve years now. What baffles me […]
Your School’s Ideal Campus Visit
- rick.newberry@enrollmentcatalyst.com
- Blog
Sometimes the little things make a big difference. Most prospective parents looking at your school are also visiting a couple of other options in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics, and the arts, it might be the little things that stand out […]
Is your school ready for the next recession?
- rick.newberry@enrollmentcatalyst.com
- Blog
I am not a prophet. I am not an economist. I don’t know what will happen in the future. However, what I can see are the signs all around us. Rising Inflation. Skyrocketing debt ceiling. Escalating housing values. Volatile stock market. Tensions around the world. Is there another recession on the horizon? In 2008, we […]
10 Best Practices for Your School’s Online Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
Have you considered how effective your online inquiry process is on your website? What happens in the admissions office once the inquiry is received? As part of my process to assess a school’s enrollment and marketing processes and strategies, I use a fictitious email account to inquire on the website. I want to experience what […]
