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Inspiring More Word-of-Mouth from your Parents
- rick.newberry@enrollmentcatalyst.com
- Blog
Every year I conduct hundreds of surveys and focus group meetings with parents in schools. And every year it’s the same as word-of-mouth continues to be the number one way that a prospective parent discovers a school. I have been in the enrollment and marketing coaching business for over twelve years now. What baffles me […]
Your School’s Ideal Campus Visit
- rick.newberry@enrollmentcatalyst.com
- Blog
Sometimes the little things make a big difference. Most prospective parents looking at your school are also visiting a couple of other options in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics, and the arts, it might be the little things that stand out […]
Is your school ready for the next recession?
- rick.newberry@enrollmentcatalyst.com
- Blog
I am not a prophet. I am not an economist. I don’t know what will happen in the future. However, what I can see are the signs all around us. Rising Inflation. Skyrocketing debt ceiling. Escalating housing values. Volatile stock market. Tensions around the world. Is there another recession on the horizon? In 2008, we […]
10 Best Practices for Your School’s Online Inquiries
- rick.newberry@enrollmentcatalyst.com
- Blog
Have you considered how effective your online inquiry process is on your website? What happens in the admissions office once the inquiry is received? As part of my process to assess a school’s enrollment and marketing processes and strategies, I use a fictitious email account to inquire on the website. I want to experience what […]
Five Super Bowl Ad Lessons for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog
I am always a little sad when football season is over, and the Super Bowl Champion is crowned. Even though my team wasn’t in the final game, I enjoyed how many of the playoff games, including the Super Bowl, came down to the final minutes. It’s amazing to me how much brands will spend on […]
Sharing Social Media Love for Your School in February
- rick.newberry@enrollmentcatalyst.com
- Blog
I believe that one of the best ways to market your school is through stories. Think about it. All of life is a series of continuous stories that build upon one another. We live in a story. We relate to stories. We love to listen to stories. And, we can see ourselves in a story. […]
Conducting a Parent Satisfaction Survey in Your School
- rick.newberry@enrollmentcatalyst.com
- Blog
Retention is a concern for every school leader. As most schools go through the re-enrollment season, the most important indicator of the parent’s continued enrollment is parent satisfaction. This requires that you actually measure parent satisfaction in your school community. A parent satisfaction survey is a critical assessment, retention and marketing tool that provides convenient, […]
Private School Marketing and Retention in Uncertain Times
- rick.newberry@enrollmentcatalyst.com
- Blog
Many private schools experienced another surge in enrollment this year. With the continued issues of the pandemic as well as concerns within public education, private and independent schools realized the boom from parents seeking alternatives. This enrollment growth has created two issues for many private schools. Cutting Back on Marketing First, for the first time […]
August 5in9 VLOG
Check out my new 5in9 VLOG. In this 9-minute video, I share 5 marketing insights that you can implement at your school. This edition’s video lineup includes: (5) Welcome kits and yard signs, (4) Admissions relocation page, (3) Internal brand marketing, (2) Downloadable info packet, and (1) New family and faculty stories.
Five Marketing Strategies to Implement After the First Day of School
- rick.newberry@enrollmentcatalyst.com
- Blog
It’s hard to believe that the start of another school year is here. While we continue to deal with COVID-19, many private schools are experiencing another year of explosive growth. This increase in new student enrollment provides a great opportunity for you to implement the following five key strategies during the first month of school. […]
