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Enrollment Growth at Lakeland Christian School in 2012-13

Enrollment Growth at Lakeland Christian School in 2012-13

Over the past decade, enrollment growth at Lakeland Christian School (LCS) had surged to 1,110 students, while an eye-opening $23 million had been dedicated to facility expansion. As with many private schools across the United States, however, LCS’s steady growth proved no match for the rapidly decelerating economy. In 2011-12, LCS’s enrollment had declined to […]

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Seven Blogging Lessons for Marketing Your Private School

Seven Blogging Lessons for Marketing Your Private School

As you think about the power of blogging for your school, I wanted to share with you some advice based on what I have experienced and seen in the marketing strategies of private schools. First, to be effective in blogging, a new article should be written and published at least once a week on the […]

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Five Reasons to Start a Blog on Your School’s Website

Five Reasons to Start a Blog on Your School’s Website

I’ve been blogging now for just over a year. When I first started I really didn’t know what I was doing. I just jumped in and started writing. My goal was to try to write a blog post once a week. And, for the most part, I have been able to keep up with that […]

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Private School Marketing Lessons on Love

Private School Marketing Lessons on Love

I enjoyed hearing Andy Sernovitz share three lessons on love at the Word of Mouth Crash Course earlier this year (www.wordofmouth.org). He said, “Essentially, word of mouth marketing works when there is love — a love between someone and a product or service.”  First, he said that new love is powerful; it makes you talk. […]

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Lip Dubs for Private Schools and An Example from Yale

Lip Dubs for Private Schools and An Example from Yale

Marketing your school should inspire and ignite your creativity. With so many tools available for your use and creative people all around you, there are many innovative ways that you can market your school. Take the idea of a “Lip-Dub” for example. A lip dub is a type of video that combines lip synching and audio […]

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A Data-Driven Enrollment Analysis for Private Schools

A Data-Driven Enrollment Analysis for Private Schools

It’s back to school time.  It’s also the day of reckoning for those in school leadership, admissions and enrollment positions. So how does your enrollment look this year? Did you reach your goals?  As you celebrate your school’s enrollment, whether you met your goals or not, it is a great time to reflect on and assess […]

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Mouth-to-Mouth – Your School’s Best Marketing Strategy

Mouth-to-Mouth – Your School’s Best Marketing Strategy

Now that I have your attention, the “mouth to mouth” image you might have isn’t the mouth-to-mouth I am talking about! Let me explain. It seems like all the talk on marketing a school today is about web-based strategies. From Facebook to Twitter to blogs to YouTube to the newcomer Pinterest, private school marketing and […]

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The AISAP Summer Institute — Admissions Professional Development at its Best!

The AISAP Summer Institute — Admissions Professional Development at its Best!

Last week I had the opportunity to attend and speak at the AISAP Summer Institute. Besides enjoying La Jolla and San Diego, the institute was an event to remember and recommend. The institute was held at the beautiful campus of La Jolla Country Day School. Every summer the institute is held in one of its […]

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Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

Don’t Take a Vacation from Facebook: Seven things to Post on Your School’s Page

I just returned home from vacation. I spent seven days in Gatlinburg, TN, with my family. We had a great time in the Smoky Mountains, whitewater rafting and at Dollywood riding the debut of the first wing coaster, Wild Eagle, in the U.S. From there, we drove to Sandusky, OH, to spend Saturday at Cedar Point. […]

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The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

The Proof is in Your Product — Six Ways to Tell Stories of Your School’s Alumni

One of the opportunities I enjoy is conducting focus groups at schools. While the schools are different in their focus and reach, the parents are typically consistent in their questions, expectations and decision making processes. I remember one father in a focus group meeting last year. He said that the way leaders should market a school is […]

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