Blog
Social
Blog
Marketing and Enrollment Resources for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I would like to share some private school resources for your enrollment and marketing strategies. This week I presented at an AISAP Roundtable at The Benjamin School in North Palm Beach and at Independent Day School in Tampa on the topic of “Developing Your Word of Mouth Marketing Plan for Enrollment Success.” As part of […]
Seven Mistakes Private Schools Make on Their Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
In the past week I have reviewed over 200 private school websites. Some of the websites are really good, and some of them are really bad. Your school’s website should be your number one marketing priority. It should be the strategic focus of your energy and resources in your school’s marketing and enrollment effort. In my […]
13 Ways to Tell Your School’s Story through Video
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Video is one of the best ways to tell your school’s story. Gone are the days of the professionally produced 10-15 minute video for private and independent schools. If anything, you need a much shorter video to showcase your school and some additional video vignettes. If you are planning to produce a short video produced […]
Three Word of Mouth Marketing Strategies for Private Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Word of Mouth Marketing
I recently registered to attend the Word of Mouth Crash Course in Austin, TX, on May 10. This looks to be an idea-packed event that will be well worth my time (by the way, I have four 25% discount coupons if you are interested in joining me…just let me know!). I have been intrigued with […]
Nine Factors that Affect School Enrollment Growth
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,Marketing,School Growth
Have you ever thought about the reasons why some private schools experience enrollment growth and why others decline? If you were developing a theory of school growth, what would you propose as the most important factors that influence enrollment growth? Based on my experiences in working with private, Christian and independent schools throughout the country, […]
Seven Branding Mistakes Private Schools Make
Your school’s brand is critical for your marketing effort. In my years of working with private schools, I have seen brands of all types—from terrible ones to those that are outstanding. What is branding? Let me use two of my favorite quotes to define branding: “From a business point of view, branding in the marketplace […]
Conferences for Marketing and Admissions Leaders
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
I believe private school marketing and admissions directors should pursue professional development opportunities. It is important to continue to learn in your profession. By attending conferences and workshops you will have opportunities to learn best practices, hear ideas that have worked in other schools and organizations, and network with your peers. I want to share with you […]
Using Facebook Sponsored Stories to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
If you haven’t set up some Facebook ad campaigns for your school, you should. The process is rather simple and follows an intuitive process for setting up your ads. One of my favorite Facebook ad options is the sponsored stories page-like and post-post ads. Think of sponsored stories as a way to facilitate word-of-mouth to […]
The Ideal Campus Visit
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Customer Service,Marketing
Sometimes it is the little things that make a big difference. Most prospective parents looking at your school are also touring a couple of other schools in your community. While you certainly want to sell your total school experience, including the academic program, community environment, athletics and the arts, it might be the little things […]
It’s Time to Survey Your Parents, Part 2
- rick.newberry@enrollmentcatalyst.com
- Blog,Customer Service,Enrollment,Retention
Building on my previous blog post, I want to continue our discussion on the use of parent satisfaction surveys in private schools. We will examine the timing of your survey, the response to expect, the delivery method to consider, and the results to communicate. Survey Timing Parent surveys can be launched any time throughout the […]
