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A Case for Developing Your School’s Online Content Strategy
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Content is king for your school’s online marketing strategy. Think about it. What do people see, read, view or listen to on the web? Content. Because of this, you really need a content marketing strategy. And, I am afraid that most school marketing leaders don’t have one. In fact, most can’t keep up with key […]
12 Ways to Stop Attrition in its Tracks
This article 12 strategies to stop student attrition at your school was recently published in SSATB’s Memberanda Magazine. Because of the importance of this topic, I wanted to repost the article here in my blog. To read the entire magazine, you can view it on the SSATB website. The most important indicator of your school’s overall health is […]
How One School Encouraged Current Students to Market to Their Friends
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Word of Mouth Marketing
In our never-ending quest to implement the best school marketing strategies to reach prospective parents, it is important that we don’t forget the power of the student-to-student referral. Students themselves not only have influence with their parents in the choice of schools, they can also influence their friends. Current students can reach out to their […]
A Can’t Miss Summer Conference on Inbound Marketing for Schools
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
I first met Brendan Schneider virtually through his blog, www.schneiderb.com. I quickly discovered that we are both passionate about helping schools grow by using inbound marketing strategies that work in today’s world. And, we also have a common affinity for cheering on the Pittsburgh Steelers! What I appreciate about Brendan is that he writes about his […]
Three Creative and Compelling School Marketing Videos
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies
Videos are a very important component of your school’s marketing and enrollment strategy. A video can provide an emotionally compelling overview of your school that will help draw the prospective parent to your campus. It can tell the story of your school in a way that can’t be shown in pictures or written in words. […]
Real Life Christian Academy Experiences 15% Enrollment Growth
I have known Dr. Steve Long, Administrator at Real Life Christian Academy in Clermont, FL, for several years. Steve has attended many of my workshops that I presented at several ACSI Conventions as well as at the RenWeb Power User’s Conference. Based on this relationship and his need to grow the enrollment at RLCA, Steve reached out […]
Utilizing the Power of Brand Advocates to Market Your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Word of Mouth Marketing
Word of mouth is the number one way that prospective parents discover your school. It is the power of a referral that will drive your enrollment success more than any advertising campaign you can develop. The key to word of mouth marketing is to harness the power of your parents—your brand advocates. Because of this, […]
Dr. Rick Newberry to Speak at Several School Conferences in 2013
Dr. Rick Newberry, President of Enrollment Catalyst, will be speaking at several conferences in 2013. He will be speaking on marketing and enrollment strategies that work for independent and faith-based schools. Plan now to attend one of these upcoming conferences: AISAP Summer Institute – For the second year, Rick will one of the faculty members at […]
How One School Launched a Parent Ambassador’s Program
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Marketing,Retention,Word of Mouth Marketing
I began working with Lane Rice, Director of Admission, and Eric Cook, Headmaster, at Covenant Classical School www.covenantfw.org) in Fort Worth, TX, last July. In our discussions, I recommended that they launch a Parent Ambassador’s Program to expand their reach and to increase word of mouth. The following blog post is a recent interview with […]
School Marketing Lessons From My Visit to the Apple Store
I remember when Apple computers first came out. I was in high school and we had an Apple IIe in one of my classes. During lunch and breaks, we would gather around the computer and play games. I don’t remember exactly what games we played but it is nothing like the games that my boys […]
