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A Christmas Lip-Dub at Harding Academy — An Interview with Allen Gillespie
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Word of Mouth Marketing
It’s hard to believe that Thanksgiving is behind us. And now, with just three weeks remaining, the rush is on for Christmas. In the Christmas spirit, I thought it would be timely to share a blog post about a Christmas lip dub entitled, Merry Christmas Memphis, that made a significant impact last year for Harding […]
Re-Enrollment and Internal Marketing – An Interview with Alison Lescarbeau at Admiral Farragut Academy
- rick.newberry@enrollmentcatalyst.com
- Blog,Re-Enrollment,Retention,School Growth
Several years ago I had the opportunity to connect with Alison Lescarbeau at a conference sponsored by Cherry+Company (my previous employer). Alison is the Advancement Director at Admiral Farragut Academy in St. Petersburg, FL. One of her “aha” moments came when she realized that her re-enrollment process should be used to internally market the school […]
12 Strategies to Keep Current Families Enrolled and Grow Your School {Free eBook}
The Big Dilemma When it comes to creating a coherent school marketing strategy, many schools struggle with where to begin. They want to boost enrollment, retain current families and encourage them to recommit to their school the following year. In other words, they want it all! But how do they get it? The Simple Solution […]
College Counseling and Enrollment Growth — An Interview with Dr. Brent Goldman
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
I have known Dr. Brent Goldman for about seven or eight years. Dr. Goldman is the founder and head of school at The Sagemont School in Weston, FL, just outside of the Fort Lauderdale/Miami area. Under his watch, Sagemont has grown from 23 students in 1996 to 826 today. He is an entrepreneurial and visionary […]
Seven Ways to Showcase Your Students and Their Stories on Your School’s Website
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Inbound Marketing,Website
Isn’t it ironic that most school websites don’t tell stories of their students? In fact, most school websites don’t tell stories at all. Most school websites look the same. Your students are the reason why your school exists. It is also one of the reasons why a prospective parent or student might select your school. […]
How Admiral Farragut Academy is Using Faculty Blogs to Tell Their Story
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Marketing,Web-based Marketing Strategies,Website
Heather Lambie is the Advancement Senior Associate at Admiral Farragut Academy in St. Petersburg, FL. I have known Heather for several years, working with her at her previous school and now following her in her new work at Farragut. She works along with Alison Lescarbeau, Advancement Director, whom I have also known for several years. […]
Enrollment Turnaround at Lutheran High School — An Interview with Ryan Bredow
- rick.newberry@enrollmentcatalyst.com
- Admissions,Blog,Enrollment,Leadership,Marketing,School Growth
I like learning and hearing about school enrollment turnaround stories. Recently, one of my faithful blog readers, Ryan Bredow reached out to me about his school’s turnaround story. Ryan is the Director of Admissions and Marketing at Lutheran High School in Parker, CO. I asked Ryan to share his enrollment turnaround story in my blog […]
Ten Things I Really Like About the Emma Willard School’s Website
- rick.newberry@enrollmentcatalyst.com
- Blog,Inbound Marketing,Web-based Marketing Strategies,Website
I enjoy reviewing private school websites. Recently, in preparation for a workshop I presented at the AISAP Summer Institute, I reviewed over 400 school websites. My quest was simple. I was searching for school websites that stood out from the others. I also wanted to find ways that school’s were using their website to tell […]
An Interview with Scott Barron on School Growth
- rick.newberry@enrollmentcatalyst.com
- Blog,Enrollment,School Growth
I have known Scott Barron for several years. Scott is an entrepreneurial and visionary leader. He has provided leadership to several large Christian Schools including most recently at Mount Pisgah Christian School in John’s Creek, GA, and Southwest Christian School in Fort Worth, TX. I recently saw Scott at the RenWeb Power Conference in Dallas […]
Using an Infographic to Market your School
- rick.newberry@enrollmentcatalyst.com
- Blog,Marketing,Web-based Marketing Strategies,Website
I still remember the focus group where a parent said that the best way to market a school is to share “real stats and real stories.” While I have written a lot about telling stories, I want to focus this post on sharing your stats as a key part of your school’s marketing strategy. Your […]
