Is Your School’s Marketing Strategy WOMbound?

I have been a huge proponent of word of mouth marketing for private schools. Why? Because word of mouth works and is the most effective way to reach your customers—prospective parents in your community.

Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent and faith-based schools. Word of mouth is always the number one way that a prospective parent discovers a private school.

Several years ago, as I had thought about word of mouth marketing in light of Inbound Marketing and its differences from Outbound Marketing, I decided that it was time to refer to word of mouth marketing in a new way.


WOMbound is your Word of Mouth (WOM) marketing strategy. It is how you get your parents talking. It is how you harness the power of word of mouth and turn your satisfied customers into active promoters.

This is my definition:

“WOMbound is the intentional and proactive strategy to generate, facilitate and inspire word of mouth through your customers, advocates and ambassadors. It is how brand advocacy works by harnessing the power of word of mouth to reach your potential customers most effectively in today’s market.”

I believe that WOMbound should be the primary driver of your marketing strategy. It should be the starting point for your marketing effort. Your goal is to get word of mouth moving in the right direction.

In order to effectively drive your school’s WOMbound marketing strategy, you must understand the nine drivers of word of mouth. This is why I wrote my most recent e-Book on this topic. In this e-Book, I discuss the following nine drivers of word of mouth:

  1. Experience
  2. Satisfaction
  3. Quality
  4. Passion
  5. Loyalty
  6. Trust
  7. Service
  8. Stories
  9. People

All nine of these drivers can work together to provide strong and positive word of mouth for your school in your community. By understanding and focusing on these nine drivers, you will be able to effectively grow your school’s enrollment.

Download my new e-Book now and learn how you can let word of mouth drive your school’s enrollment.