Enrollment and Marketing Strategies for Private Schools

4 Brand Lessons to Apply in Your School from In-N-Out Burger

3/23/17 | Branding, Marketing

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This new year is nearly three months old and I have already been on nine trips to begin work with seven new schools, speak at a conference and go on a family vacation. One of the benefits of my school consulting business is that I get to travel, although sometimes too often.

I have been to California twice this year. I always enjoy visiting In-and-Out Burger when I am on the west coast. There is something about this hamburger place that I enjoy, especially since we don’t have these restaurants in Florida.

Many things stand out to me about In-and-Out Burger. In fact, I believe that private school leaders can learn from their example. While we aren’t selling hamburgers, their principles are relevant for private and independent school marketing. Read more…

Need to Boost Enrollment? 7 Powerful Reasons to Harness Google Search

3/7/17 | Web-based Marketing Strategies, Inbound Marketing

Most school leaders need to find ways to boost enrollment. This is why I am excited about the webinar I am offering on Thursday, March 9, at 1pm EST. The North Star Marketing team will be presenting a webinar on “How Changes in Google Search Results are Impacting Your Enrollment.” You can still register for this webinar and it will be recorded if you can’t attend live.

As a way to prepare for this webinar, I asked the team at North Star Marketing (Andy Lynch, Clark Morgan and Kaleen Goodeill) to write a guest blog post on this topic. In this post, they discuss seven powerful reasons to harness Google search as a way to boost enrollment in your school. You’ll hear from this same team in the webinar on Thursday. Read more…

Webinar: How Changes in Google Search Results Are Impacting Your Enrollment

2/28/17 | Web-based Marketing Strategies, Inbound Marketing

EC-Web-Blog Graphic-Google Search Results-Facebook


We are all interested in the same thing.

We want to ensure that we have a steady pipeline of prospective parents and students to fill our classroom seats.

Lead generation is a critical component of our enrollment and marketing strategy. In today’s world, we primarily accomplish this through word-of-mouth and web-based marketing strategies in order to reach prospective families. Read more…

7 Topics on InBound Marketing — VirCon4

2/24/17 | Web-based Marketing Strategies, Inbound Marketing

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Have you effectively implemented inbound marketing strategies at your school?

Are you looking for a crash course in inbound marketing that you can apply directly at your school?

Read more…

Webinar: 10 Key Recruitment Ingredients for Your School

1/20/17 | Admissions, Enrollment, Marketing, School Growth

10 Key Ingredients-2, version 2


Do you have a plan in place to recruit new students and families to your school?

Have you implemented the key ingredients to effectively recruit and enroll new families in your school?

On Tuesday, January 31, at 1pm EST, I (Rick Newberry) will present a webinar on this important topic:

10 Key Ingredients for Your School’s New Family Recruitment Plan.

Read more…

From Sunsets to School Growth — A Look Back at 2016

1/4/17 | Enrollment, Leadership, Marketing, School Growth

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I love going to the beach. The beach has always been a place for me to get away and to reflect. If I had time, I would visit the beach every evening for the sunset (I am fortunate to only live one mile away). In fact, my wife and I had dinner on Indian Rocks Beach on New Year’s Day. After dinner, we enjoyed our first sunset of the year (pictured above).

A new year gives us an opportunity to reflect on the past year and to set goals for the new year.

As I reflect on my work with schools, my passion is to help leaders implement effective enrollment and marketing strategies and to achieve growth. 2016 provided another great opportunity and privilege for me to work with schools as an Enrollment Catalyst. Read more…

Three Reasons Why Continuous Enrollment Makes Sense

9/29/16 | Enrollment, Re-Enrollment, Retention, School Growth


Continuous Enrollment

Re-enrollment has never made sense to me.

I remember when I was head of school. January rolled around and it was re-enrollment time. Our team spent hours discussing the communication strategy and brainstorming innovative ways that we could encourage families to re-enroll for the next school year.

Read more…

How Data Can Inform and Influence Online Strategy and Storytelling

9/6/16 | Leadership, Marketing, Website, Word of Mouth Marketing, Inbound Marketing


Shannon Drosky, Charlotte Country Day School

It’s amazing how much online marketing data we have available. The Web has dramatically changed how we can make better decisions about our school marketing strategies.

By analyzing your online data, you will be better informed about the effectiveness of your marketing strategies.  Then, you will be able to adjust your online strategies for greater results.

Are you using data to inform and influence your online strategy and storytelling?

Do you want to take a look at how one school marketing director uses online data to inform and influence her strategy? Read more…

3 Things Every School Admissions Director Must Do Now

8/30/16 | Admissions, Enrollment, Leadership, Marketing, School Growth

Back to School

It’s hard to believe that another school year has begun (unless your first day is after Labor Day).

I have always loved the first day of school. From my early days in university admissions to my current role consulting with schools, this is the day I always look forward to.

This is when you get to celebrate the fruit of your year-long labor and see the results of your hard work—new students and families at your school. Read more…

Rick Newberry to Present at VirCon3 on Facebook Marketing

8/22/16 | Marketing, Web-based Marketing Strategies, Inbound Marketing

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The third time is the charm.

(At least that is what I have heard.)

It’s a simple idiom for Brendan Schneider asking me to present a workshop during his first and second VirCon conferences. However, my schedule didn’t allow me to be part of these conferences.

Until now.

VirCon3 is scheduled on Saturday, September 17. I will be one of seven speakers presenting on a variety of inbound marketing topics for school leaders. Read more…