Marketing a Private School
Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.Google+
Real Life Christian Academy Experiences 15% Enrollment Growth Dr. Rick Newberry to Speak at Several School Conferences in 2013 Four New Schools Partner with Enrollment Catalyst Calvin Christian School Grows Enrollment 10% in 2012-13 Enrollment Turnaround at Northside Christian Academy 13% Enrollment Growth at The Canterbury School of FL Enrollment Growth at Lakeland Christian School in 2012-13 Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst New Corporate Partnership with Christian Schools International (CSI) Marketing 24/7 at Milpitas Christian School (CA)
Independent, private and faith-based schools don’t tell their story very well.
I see it all the time. Websites look the same. Facebook pages focus on events and announcements.
Stories should bring your school to life through your students, parents, faculty and alumni. This should be the purpose of your website and social media channels.
After all, your prospective parents better connect to real stories rather than marketing messages and elevator speeches.
I believe that your core marketing strategy is story-telling (see my earlier blog post on this topic).
In fact, you probably don’t need a director of marketing at your school. Rather, you need a director of story-telling.
On Wednesday, April 9, I will be presenting a webinar for AISAP on “Telling Your School’s Story Online.” This is similar to the session I have presented at a few conferences, including last summer’s AISAP Annual Admissions Institute.
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