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Marketing a Private School

Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.

Real Life Christian Academy Experiences 15% Enrollment Growth Dr. Rick Newberry to Speak at Several School Conferences in 2013 Four New Schools Partner with Enrollment Catalyst Calvin Christian School Grows Enrollment 10% in 2012-13 Enrollment Turnaround at Northside Christian Academy 13% Enrollment Growth at The Canterbury School of FL Enrollment Growth at Lakeland Christian School in 2012-13 Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst New Corporate Partnership with Christian Schools International (CSI) Marketing 24/7 at Milpitas Christian School (CA)

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A Couple of Admissions and Marketing Rants

MarketingThere has been something bothering me for a while that I need to get off my chest.

There are two things that really bug me in independent and faith-based, private schools.

First, it really bugs me when I find a school that has a larger development staff than its admissions/enrollment department.

Isn’t it ironic that many schools have two to three times more staff in the development department and yet they only account for 5-10% of the operational budget?

Isn’t it ironic that the admissions department is primarily responsible for the revenue generation in a school through enrollment and tuition and yet their staff and resources are fewer in size than their fundraising counterparts?

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