Marketing a Private School
Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.
Real Life Christian Academy Experiences 15% Enrollment Growth Dr. Rick Newberry to Speak at Several School Conferences in 2013 Four New Schools Partner with Enrollment Catalyst Calvin Christian School Grows Enrollment 10% in 2012-13 Enrollment Turnaround at Northside Christian Academy 13% Enrollment Growth at The Canterbury School of FL Enrollment Growth at Lakeland Christian School in 2012-13 Grace-St. Luke’s Episcopal School Partners with Enrollment Catalyst New Corporate Partnership with Christian Schools International (CSI) Marketing 24/7 at Milpitas Christian School (CA)
WOMbound: A New Term for Word of Mouth Marketing
I have been a huge proponent of word of mouth marketing. Why? Because word of mouth works and is the most effective way to reach customers.
Many of my blog posts and presentations focus on this concept as it relates to word of mouth marketing in independent and faith-based schools. Word of mouth is always the number one way that a prospective parent discovers a private school.
As I have thought about word of mouth marketing in light of the current discussion on Inbound Marketing and its differences from Outbound Marketing, it is time to refer to word of mouth marketing in a new way.
WOMbound.
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Download a PowerPoint on “Marketing Your School in Troubled Times” presented recently by Rick Newberry at several conferences
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