Marketing a Private School
Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.Google+
Highlands School in Birmingham Selects Enrollment Catalyst Barnesville School of Arts & Sciences Partners with Enrollment Catalyst Rick Newberry to Speak at FL Christian School Conference Real Life Christian Academy Experiences 15% Enrollment Growth Dr. Rick Newberry to Speak at Several School Conferences in 2013 Four New Schools Partner with Enrollment Catalyst Calvin Christian School Grows Enrollment 10% in 2012-13 Enrollment Turnaround at Northside Christian Academy 13% Enrollment Growth at The Canterbury School of FL Enrollment Growth at Lakeland Christian School in 2012-13
I have conducted hundreds of focus groups with parents at independent, private and faith-based schools in recent years. In every parent focus group, I am interested to learn about their perspectives on the school, as well as their search process, which has implications for the marketing and enrollment strategy.
Some of these perspectives and findings are no-brainers.
All of these are guiding principles for your enrollment and marketing strategy.
Let me share some of things I have learned along the way.
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