Marketing a Private School
Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.Google+
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A few weeks ago while speaking at the AISAP Roundtable in Savannah, I had the opportunity to meet Amanda Ledbetter. Amanda is the Admissions Director at Oakbrook Preparatory School in Spartanburg, SC.
Earlier this year she involved the students at Oakbrook Prep to produce an innovative and memorable version of “Be Our Guest” to use in their marketing effort. Based on her success in this project and the positive results, I asked Amanda a few questions about this video for this blog post.
What is your background in enrollment and marketing?
“For the last eight years I have worked as the journalism adviser and public relations manager at Oakbrook Prep. With the help of my creative students and the guidance of our Head of School, we began working on several promotional projects. This is my first year as Admission Director. “
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