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Marketing a Private School

Private, independent, and Christian schools that fail to think strategically about their marketing strategy often find themselves struggling with a range of issues, such as shrinking operating budgets, image confusion and sporadic enrollment results. Enrollment Catalyst helps schools be intentional about growing their enrollment through focused consulting and coaching that is tied to proven marketing systems, strategies and solutions.

St. James Academy (CA) Partners with Enrollment Catalyst Friends Christian School in CA Partners with Enrollment Catalyst Victory Christian Academy Partners with Enrollment Catalyst Rick Newberry to Speak at Finalsite’s Web Strategy Workshop in Naples Rick Newberry Partners with PEJE and Speaks at Atidenu Conference Highlands School in Birmingham Selects Enrollment Catalyst Barnesville School of Arts & Sciences Partners with Enrollment Catalyst Rick Newberry to Speak at FL Christian School Conference Real Life Christian Academy Experiences 15% Enrollment Growth Dr. Rick Newberry to Speak at Several School Conferences in 2013

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Variable Tuition Leads to 10% Growth at Fredericksburg Christian

FCS, Rick Yost and Suzie MedinaIn May 2013, Rick Yost, Superintendent of Fredericksburg Christian Schools (VA), reached out to me. His school had experienced steady enrollment decline since a high of 1,299 students in 2005-06 to their low of 781 in 2013-14.

As I began working with Rick and his team, we implemented an intensive marketing and enrollment plan. A few months later, I introduced them to the concept of Variable Tuition. Previously, I had had success in helping Indian Rocks Christian School implement this new strategy, which resulted in a student enrollment turnaround and increase of 100 students. Read more in my blog post on Variable Tuition and IRCS.

Through several discussions, including a visit to Florida from their team, they decided to implement Variable Tuition. The result was a dramatic enrollment turnaround and 10% growth the following year. Now, in their second year of implementing this strategy, projections for 2015-16 are for continued growth.

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